Skip To Content

    31 Things From Target For Anyone Who’s Been Trying To Upgrade Their Hair Care Game

    From scalp scrubs to hair growth serums, these products will get your mane game in tip-top shape.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Wakati detangling conditioner that smooths knots, tangles, and fairy knots out of textured strands like butter. Plus, it layers your hair with the maximum level of moisture. We are smitten! 😊

    A person with curly hair holding a bottle of hair conditioner / Via Instagram

    Promising review: "I used the product immediately and fell in love with it. My hair feels amazing and I can't stop touching my hair." —ACVPGProdOne

    Price: $12.19

    2. A jar of Eco Style gel because all manes deserve extra attention. This essential is formulated with olive oil that helps retain moisture, provides healthy shine, and keeps every last strand of hair stylishly in place. We have a winner! ✨

    A jar of hair gel with a black wide tooth comb / Via Instagram

    Promising review: "It creates luscious curls with great definition, hold, and feel. It’s a GREAT deal and performs better than my expensive Oribe." —lustrous curly top

    Price: $3.29

    3. A hair mousse by The Doux that's designed with textured hair types in mind. This Black-owned favorite provides every last strand of your hair with great hold. Pump up your curls or rock a sleek look — it's up to you! 💖

    A set of two bottle with hair mousse

    Promising review: "This is one of the best mousses I have used on my natural hair for twist or braid outs. It gives great hold and definition. It also dries pretty fast and definitely lives by its name 'Mousse Def.'" —CJ

    Price: $14.99

    4. A tube of Pillow Soft Curls lotion for folks looking to add extra pizzazz to their spirals. This hair-saver softens, moisturizes and will make you fall in love with every scrunch.

    A tube of hair lotion / Via Instagram

    Promising review: "I’ve been on the hunt for the perfect mix of softness, definition, hold, and staying power for years, and this is it. This product is absolutely perfect! My hair has beautiful, defined curls, volume, and it’s soft to touch without any heaviness, crunch, or yuck. Love at first scrunch!" —Sljiinmn

    Price: $22.99

    5. A tub of cleansing conditioner designed to pare down your hair care routine without missing all the bases. It cleanses, moisturizes, conditions, and detangles with just one use. Long wash days? Don't know her!

    A tub of cleansing conditioner and a cut coconut

    Promising review: "I don’t know what kind of magic this product has, it leaves my hair so soft and clean, I use it in between wash days so I’m not stripping my hair with shampoo so often." —Natt

    Price: $9.79

    6. A John Frieda touch up creme that's respected in the beauty world for taming dry, frizzy strands with ease. This cult-favorite camouflages split ends, controls flyaways, and adds shine to dull locks in a snap✨.

    A tube of hair creme on top of an orange sweater with a black jacket and two hats

    Promising review: "I’ve tried a few different anti-frizz products within the same price range and this one is my favorite so far. It’s not heavy, doesn’t leave your hair greasy, but it definitely helps with frizz." —Jackie V 

    Price: $9.49

    7. A combination hair dryer and brush that's worshipped by reviewers since it offers the best of both worlds to achieve instant volume while helping reduce heat usage that can cause damage. Healthy hair, *do* care!

    A straightening heat styling tool

    Promising review: "Holy volume, Batman! After letting my hair dry a little on its own, this brush made quick work of getting my hair all the way dry. Plus, I had the most volume in my hair that’s ever been achieved by a blow dryer. Also, my hair felt so soft afterwards that I couldn’t stop touching it." —SolKib

    Price: $54.99 (available in two colors)

    8. A jar of Nexxus scalp scrub for days when a deep treatment is on the agenda. Count on this number to detoxify, purify, and replenish your strands without a pricey trip to the salon💖.

    A jar of scalp scrub

    Promising review: "I don’t think I’ve ever left a review on anything but this magical bottle is GOLD. I’ve tried so many crazy concoctions to fix my flaky and oily scalp — even a darn egg. One use and it’s literally flake and oil-free. 10/10." —Targetqueen 

    Price: $14.99

    9. A bottle of Neutrogena shampoo formulated for folks struggling with major product build-up. Great for all hair types, this hair-saver removes dirt, oil, and debris, and puts the va-va-voom in volume. Call it a win!

    A bottle of shampoo with a stack of white towels

    Promising review: "So far I’m loving this clarifying shampoo! I use it once a week, paired with the Nexxus intensely hydrating hair masque. Makes my hair feel like I’ve been to the salon. Soft and shiny!" —shirl19

    Price: $5.29

    10. A bottle of Camille Rose hair oil that will help your strands grow like a field of weeds. This Black woman-owned find moisturizes (sans the greasy buildup), stimulates the scalp, and keeps breakage at bay. It's that good! 😉

    A bottle of hair oil and pink and white Christmas ornaments

    Promising review: "I absolutely love this hair oil. I am seeing awesome results. I am going to keep on buying it." —Kuty patootie 

    Price: $15.99

    11. A light dry shampoo that checks all of the boxes. This bad boy cleanses, absorbs excess oils and impurities, and refreshes your mane to tide you over between wash days.

    A can of dry shampoo

    Promising review: "First of all, this smells like heaven. Second of all, I've used this product on my hair while it was dark, while it was light and while it's been pink; it absorbs oil instantly and adds volume! I love this product for day three or day four hair, when I want to curl. I'll also use it when I want to refresh or add volume to my day one or day two blow-out." —atstrmn

    Price: $8.29

    12. A bottle of L'Oréal wonder water treatment that's considered to be the créme de la créme of its kind. In just EIGHT seconds, this baby brings damaged strands back to life.

    A set of three wonder water bottles / Via Instagram

    Promising review: "I never, ever write reviews but this product has absolutely changed my life. No exaggeration. Since using this, my hair is sleek, shiny, soft, and absolutely knot free! I can go three days without brushing my hair and it is still completely tangle free! It looks and feels like I’ve gotten a really expensive chemical treatment done. I will never stop using this." —ashby

    Price: $10.49

    13. A Pantene heat primer spray to complement your ~pressing~ desire for a smooth mane. This number shields your strands from heat damage caused by hot-styling tools and adds shine. ✨

    A bottle of hair primer

    Promising review: "This product is great. I love it. I hate that burning smell in my hair after curling or straightening and this spray works magic. My hair is so soft and smell so good after using this product. It's an affordable excellent spray." —Zana

    Price: $4.99

    14. A braid moisturizing spray that's formulated to penetrate your braided styles and provide moisture around the clock to help fight against itchy scalp. It's witchcraft in a bottle.

    A bottle of braid spray, cut lemons, and carrots / Via Instagram

    Promising review: "I have to say this spray is great. I have braids and the itching had gotten so bad, I found this at Target it works instantly. It really moisturizes your scalp, you can feel the tingling." —Ms J

    Price: $10.69

    15. A repairing deep conditioner because you deserve a budget-friendly find that gets the job done. This argan oil conditioner fights against frizz, repairs split-ends, and transforms dull-looking hair back to its former glory. You're welcome!

    A packet of deep conditioner

    Promising review: "I noticed a significant difference in my hair after just my first time using this mask! It didn’t look dull anymore, instead it was shiny, felt so soft and detangled with ease. I ended up buying three more packets because I was so pleased with the results after just one try. One packet was enough for three uses." —Target shopper 

    Price: $2.29

    16. A hair mousse by Shea Moisture that works like magic to set wigs and extensions seamlessly. This bad boy makes flyaways a nonfactor and helps you shape baby hairs to perfection. 😉

    A bottle of wig mousse / Via Instagram

    Promising review: "I definitely recommend this product. It works well with my synthetic lace-front wig." —Shauna_Loves

    Price: $12.19

    17. A purple shampoo for folks who are at their wits' end with brassy strands. This essential works to neutralize orange and yellow tones in blonde and silver hair, keeping your hair color in tip-top shape. Recognize a must-have when you see it! 💜

    A bottle of shampoo

    Promising review: "After spending so much money on my hair I wanted a really affordable routine to keep it very blonde and this does that perfectly! I was hesitant, but this works wonders. I can go weeks with no purple shampoo and boom, one wash and I'm back to platinum! I can’t talk this up enough!" —Tiana 

    Price: $13.99

    18. And a Shea Moisture hair mask that plays absolutely👏 no👏 games👏 on the hydration front. Thanks to its manuka honey, mafura oil, and fig extract, this deep conditioner strengthens and smooths curly strands in an instant.

    A jar of deep conditioner, a comb, and towel

    Promising review: "This is the best deep conditioner, it leaves my curly hair so soft, it’s amazing. I hope they never stop making this! This one is the best one and I’ve tried all of them!" —Kyrashalise

    Price: $10.99

    19. A curl primer to prep your curly strands before styling. Its nourishing ingredients will seal in moisture and add shine. Count on this find to show frizz who's boss and give curls a salon-quality touch.

    A bottle of curl primer, a cut lemon, avocado, orange and wheat flaks

    Promising review: "This product paired with Not Your Mother’s Curl Cream is a staple in my hair products! It’s effective, not heavy on the hair and works great!" —CheyZak

    Price: $12.99

    20. A hair serum that goes the extra mile to hydrate, tackle split ends, and purify and revive your scalp. Massage a few drops through your strands and watch the magic unfold. Trust us, your mane will thank you.

    A bottle of hair serum

    Promising review: "Love, love, love! I’ve been using this less than a week and I already noticed a HUGE difference. My scalp was so dry and itchy. I put this on my scalp every night. I am so happy I came across this product." —mm

    Price: $10.99

    21. A bottle of milk-to-water hair serum designed to quench the thirst of parched strands. This baby seeps into your strands to deliver hydration and repairs split ends for a healthy-looking mane. Treat yo' self, beloved!

    A bottle of milk to water serum

    Promising review: "This really helps the dry ends of my curly hair and restores moisture!" —Libra

    Price: $8.89

    22. An edge gel because your baby hairs deserve some TLC, too. Boasting a long-lasting formula, this offering protects curls against breakage, adds luster, and provides major hold without pesky flakes. The hair care goddesses have smiled down upon you!

    A person's hand in a jar of edge gel

    Promising review: "The Carols Daughter Edge control gel smells so good! It goes on smooth, and lays hair, edges down good. It has nice and neat packaging. I will definitely reorder more just to have. A must-try!" —MrsGatling

    Price: $7.99

    23. A leave-in spray that's lauded by reviewers for its glorious scent and hair softening abilities. Plus, this lightweight 3-in-1 essential restores moisture, eliminates tangles, and protects against damage. Jackpot!

    A person's hand holding a bottle of leave-in conditioning spray

    Promising review: "This is my favorite hair conditioner. It smells great. Very much like a day at the beach and leaves my hair looking and feeling great." —CindyPaz 

    Price: $14.49

    24. A John Freida whipped foam to help you kiss your heat-styling tools goodbye! Perfect for fine hair types, this sensational product adds super model body to your tresses that any Victoria's Secret Angel would approve of!

    A can of hair foam, a razor,  and a green bath soap bottle

    Promising review: "This product feels like air, smells fresh and clean, and doesn't leave a residue or make my head itch. Best of all, it works great to give your hair body and volume! Its a must-have!" —Ayme

    Price: $10.79

    25. A L'Oréal root touch up spray that's crafted to keep your color intact between salon visits. Even better, one use can last until your next shampoo. If loving this product is wrong, we don't want to be right.

    A can of hair color spray

    Promising review: "This stuff is great for root touch ups in-between salon visits. I have black hair so when my grey's start to pop up they are extremely noticeable. This product covers my roots completely and does not rub off on anything as well. I highly recommend." —AS0324

    Price: $10.99 (available in nine shades)

    26. An oil mist to seal in moisture, de-frizz, and condition all hair types. Reviewers also dig that it keeps hair soft without a weighed down feel. Your hair care game is officially untouchable!

    A bottle of oil hair mist

    Promising review: "It's lightweight and not greasy at all! This helps to keep my hair soft without weighing it down. It smells really nice." —PNWJenn

    Price: $7.79

    27. A can of sea salt spray that will create those glorious fresh-out-the-water waves sans a hair waver tool. Great for straight, curly, or wavy hair, this number will become your new BFF.

    A set of sea salt spray cans

    Promising review: "Got this for my hubby and I’ve been stealing it for my summer curls. We both really like it. He adds a little pomade when using it to style his hair in place. I just spray it all over and scrunch." —Beth

    Price: $5.59

    28. A Dove hairspray to keep your strands perfectly in place. Its flexible hold formula enhances shine, holds body, and banishes frizz without the stiff feel. This baby is so powerful, reapplication will be the least of your worries.

    A can of hairspray, a hot air brush, a mirror, and a bouquet of flowers

    Promising review: "I love this hairspray hold without stiffness. I even love the smell." —Ttanguay

    Price: $7.39

    29. A tube of cream-gel that's the bees knees for curly tresses. This hybrid product moisturizes and helps you sculpt bouncy, defined curls. Just scrunch and go, boo!

    A tube of cream-gel, a wide tooth comb, small bobby pins, and a small plant

    Promising review: "I love this for my wavy and fine hair. It really helps to define my curls without weighing my hair down. I use it everyday!" —ECshopper

    Price: $5.49

    30. A bottle of John Frieda serum to satisfy all your hair care needs. This number repels humidity, nourishes dry hair, and protects against heat damage. Multifunctional products will never steer you wrong!

    A person pouring out hair serum

    Promising review: "Finally a real frizz control serum that works! I have frizzy, curly hair and I use it on wet hair and I'm done. I wake up to smooth curls. I love this." —m

    Price: $9.99

    31. A hair towel that's the epitome of gentle drying. Its moisture-wicking fabric dries hair in half the time and leaves you with visibly shinier, smoother, and softer strands. Ladies, gentlemen, and everyone else, this is what we call a go-to essential. 😉

    A person wearing a hair towel and a black dress

    Promising review: "I love this product! It absorbs the water and doesn’t pull your hair. It cuts down on blow dryer time. I purchased this product for my mom and sisters they all love it. This is great for people with hair loss." —Alice

    Price: $25.49

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated banner

    The reviews for this post have been edited for length and clarity.