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    31 Impressive Beauty Products From Target That Are Popular For A Reason

    These must-have beauty products will have you jumping on the approval bandwagon.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A healing hair mask lauded by reviewers for creating a super-silky mane with every use. Thanks to coconut milk, banana oil, agave, and avocado, this bad boy will show the most unruly mane who's boss.

    A jar of hair mask with a cut avocado and coconut

    Promising review: "I shampoo my hair and use this mask as my conditioner once a week. It makes my hair feel silky and smooth! It’s lightweight and doesn’t feel too heavy. It also smells really nice. I love that it’s a cruelty-free/vegan product." —Julie

    Price: $9.99

    2. A heated straightening brush by Conair that's designed to smooth every👏 last👏 strand👏 of hair in an instant. It's equipped with a paddle brush design that's perfect for all hair types and three heat settings with a "cool shot" to repel frizz!

    A pink and black heated straightening brush with a paddle design

    Promising review: "This tool is a must-buy! I got this thinking it would save me time with my blow-drying/straightening routine since I have a newborn. I let my hair air-dry for a while as I normally do, then used this, and I was so impressed with the results." —JamBarn28

    Price: $48.99

    3. A L'Oréal hyaluronic acid serum meant to provide all skin types with lasting moisture around the clock. This game-changing formula works to reduce wrinkles, boost radiance, and give skin a glorious glow! Shine on, beloved!

    A bottle of face serum

    Promising review: "HYDRATION IS HERE! If you are looking for hydration, you will receive it instantly! I used to use the ordinary hyaluronic acid a lot, and my skin would still be dry. After using this for a week, my face is soft, smooth, and rejuvenated. Just from using it for a week, it has hydrated my skin completely. I was very surprised." —mimi

    Price: $29.49

    4. A tube of eyelash glue that's considered as the holy grail of its kind. This bad boy applies dark, dries dark, and can be used with single and strip lashes. Jackpot!

    A tube of eyelash glue, strip lashes, mascara and a eyelash curler
    Instagram / Via

    Promising review: "This is my favorite eyelash glue! Love the dark tone tint. I prefer this one over the white one they carry. It dries fast and keeps my lashes together throughout the day. The dark tone does not show on the eyelid after it dries down. I’ve repurchased and gone through so many of these! Love it." —LV

    Price: $6.89

    5. A bottle of Clean & Clear face cleanser crafted to make your acne-fighting dreams a piece of cake. This oil-free essential cleanses, nourishes, and refreshes skin to cover all the bases!

    A bottle of facial cleanser on a stack of books
    Instagram / Via

    Promising review: "LOVE LOVE! I stopped using this a few months ago to try and find a better option, but nothing else worked! I came back to this, and it cleared up my pimples and my irritated face after my first use overnight!" —E

    Price: $6.39

    6. An eyeshadow palette that will take your beauty look to the next level. This palette offers a mix of nine matte and shimmer shades that provide great color payoff. Washed-out eyeshadow is officially yesterday's news. 😉

    A set of eyeshadow palettes with warm and cool shades

    Promising review: "The trouble with a lot of clean brand’s eyeshadow palettes is that the colors aren’t strongly pigmented and the color doesn’t last or is flaky. That is not the case with these! These are deeply pigmented, and the beautiful colors blend well. They last all day, even through sticky humid heat, and look so good. Love this palette. Will definitely buy another when I’ve used the last of my favorite shades." —friggs

    Price: $25 (available in four color combinations)

    7. A pack of press-on nails meant to give you a blinged-out manicure sans the hefty price tag. Luxury at its finest!

    A woman holding a pack of glitzy press-on nails

    Promising review: "These are so quick and so easy and really beautiful! Looks like they were professionally done, honestly — I love them! It’s my first time wearing press-on nails, and I think I’m addicted!" —Target Reviewer

    Price: $12.69 for a pack of 30

    8. A tube of Black Girl sunscreen that has no limits on sun protection. This fantastic find helps to prevent sun damage, hyperpigmentation, and fine lines — all without a ghost-like appearance.

    A woman holding a tube of sunscreen

    Promising review: "It sits well on my skin, doesn’t pill or feel super greasy, and also sits well under makeup. I haven’t had any issues with my eyes stinging despite the fact that I apply it to my eyelids and frequently touch my eye area. My skin feels super soft and hydrated even hours after application. This is my new holy grail sunscreen and easily the best I’ve tried." —riley

    Price: $15.99

    9. A Wakati detangling conditioner made with textured hair types in mind. This baby smooths out tangles like butter and moisturizes strands from root to tip. Double-duty essentials for the win!

    A woman holding a bottle of detangling conditioner
    Instagram / Via

    Promising review: "It smells really good, and it leaves my hair feeling soft and very easy to detangle." —Nicole

    Price: $12.19

    10. A Milani blush meant to give your makeup an au naturel glow. This baby adds the right amount of color and shimmer to your cheeks for an MUA-approved look.

    A set of pink-hued blushes

    Promising review: "The formula blends nicely, and it isn't difficult at all to pick up product on your brush like other baked blushes! The sparkle and glow is beautiful when the sun hits it." —Stephanie

    Price: $8.89 (available in five shades)

    11. A lightweight dry shampoo meant to tide you over until your next wash day. Count on this hair-saver to refresh your mane, and pump up your tresses like the best of 'em. 💘

    A can of dry shampoo

    Promising review: "Absolutely in love with this dry shampoo. It works wonders on my 3-day-old hair and looks like I just washed it whenever I use it. It’s been the only dry shampoo that actually works for me." —Marylin

    Price: $8.29

    12. A Remington hair wand designed to create long-lasting waves with a professional touch. This sizzling number features nine temperature settings and a ceramic coating to keep strands smooth and frizz-free.

    A hair curling wand with makeup brushes and a rose

    Promising review: "Absolutely adore this wand. It's quick and easy to use, and the curls last for days. I get compliments ever time I use it. Highly recommend!" —Martinis at 8

    Price: $30.49

    13. A bottle of L'Oréal wonder water treatment that works like magic to restore damaged strands back to their former glory. Eight seconds is all it takes to transform all hair types into a smooth masterpiece.

    A set of three hair treatment bottles
    Instagram / Via

    Promising review: "I love this product. It makes my hair look sleek, shiny, and healthy. It smells really nice too. It’s magic in a bottle for me!" —Jami

    Price: $10.49

    14. A Black Radiance contour palette worshipped by reviewers for blending smoothly onto skin. It comes with three shades that contour, sculpt, and highlight your face for the ultimate slay. Prepare to channel you inner MUA! 🖌️

    A contour kit, makeup brush, and a primer
    Instagram / Via

    Promising review: "I love this palette. In fact, I use it in lieu of foundation. It goes on so well; the texture is smooth and creamy. It blends in beautifully. It stays on well. The instructions helped a novice like me contour perfectly." —Dark Brown Beauty

    Price: $8.89

    15. An overnight retinol cream because there's no rule that says you can't repair your skin while you sleep. It works to reduce puffiness and keep skin hydrated all through the night.

    A jar of overnight face cream

    Promising review: "I love this so much! I’m always trying new products and will be sticking with this one. Affordable and effective. It feels so nice on my skin after washing my face before bed, and have seen improvements in my skin!" —Jmsch

    Price: $29.49

    16. A hair waver by Bed Head for folks in need of beachy waves without a trip to the tropics. Bonus: This baby has ceramic plates that reduce frizz and deliver maximum shine.

    A hair waver iron

    Promising review: "Perfect beachy waves! Yessss! Seriously the best at giving effortless-looking waves. I’ve received so many compliments, and other people have bought this solely based on them seeing my hair. Lasts for days without needing a refresh if I’ve used hair spray. Just a quick fluff with my fingers and I’m ready to go." —Elizabeth

    Price: $24.99

    17. A jar of e.l.f. cleansing balm created to melt away eye and face makeup faster than ice cream on a hot summer day. No harsh rubbing required!

    A jar of makeup remover

    Promising review: "I like that it does what it says it’ll do. It’s like applying butter on your face. It melts in quickly and takes off mascara and liquid lipstick. I like the scent too." —Kerae

    Price: $10

    18. A tried and true dandruff shampoo guaranteed to remove pesky flakes from all hair types in a flash. Plus, this sensational find protects against itch, oil, and dryness. Meet your new haircare BFF! 💞

    A bottle of dandruff shampoo and conditioner

    Promising review: "This shampoo saved my hair — I tried everything! And I mean everything. This is the only thing that worked! I 100% recommend this product to anyone!" —Target Reviewer

    Price: $10.19

    19. A dew mist by L'Oréal that is the crème de la crème of skincare/makeup hybrid offerings. This number primes, sets, *and* refreshes makeup to deliver a one-of-a-kind glow. 🌟

    A bottle of makeup setting spray
    Instagram / Via

    Promising review: "Finally! A setting spray that gives a nice dewy finish on dry skin without looking sweaty or greasy. I love this product! The spray head has a nice gentle mist, and it dries down to a soft, glowy finish. It's not too shiny or too matte. No sticky film either. I will definitely be stocking up on this dew mist!" —blendergirl

    Price: $14.79

    20. A heat protectant spray designed to shield strands from heat damage, keeping hair-breakage out of the picture. This lightweight essential also eliminates frizz in all hair types. Prepare to swoon!

    A bottle of heat protectant spray

    Promising review: "I don’t usually write reviews, but this is a game changer. I have NEVER been able to find anything that made my fine hair soft, shiny, and smell good. It has no parabens or sulfates — which is huge — and it’s not heavy." —Memymomum

    Price: $14.49

    21. A tube of Maybelline's Lash Sensational mascara that'll fool your BFFs into thinking you're wearing falsies. This game changer gives lashes volume and intense length. Clumpy lashes where?

    A set of pink mascara tubes
    Instagram / Via

    Promising review: "This mascara is so easy to apply and lets you build up to your desired intensity! Doesn’t smear throughout the day but still comes off easily with a gentle cleanser!" —jsmith 

    Price: $10.49

    22. A Kristin Ess blow-dryer to make prolonged hair-drying a thing of the past. It has brushless motor technology that dries hair quickly and delivers shiny, smooth strands. You're welcome!

    A white blow-dryer with a diffuser attachment

    Promising review: "It's the best hair dryer I've used. I really can tell a difference in my hair. The different heat and power settings are nice and useful. Love that it includes the attachments. Super-sleek design. And it's not too heavy." —StephWill5

    Price: $100

    23. A classic John Frieda frizz serum that has personally left me in awe. It repels humidity and gives tresses a silky, smooth finish. Consider it your hair savior.

    A bottle of frizz serum

    Promising review: "If I could give this serum 10 stars, I would! I used the serum after my shower, along with some mousse at my scalp for volume, flipped my head upside down, and blow-dried for less than five minutes, and a miracle happened. One use with this stuff and seriously, my hope is restored. The frizz is controlled; it's shiny, silky smooth, and still has some volume. So yes, I recommend this serum! Get it! You will not regret it." —jbraleigh

    Price: $9.99

    24. A brightening face toner because do-it-all skincare products are always super clutch. This baby cleanses, hydrates, and brightens all skin types. Peeps, this is what we call a must-have!

    A bottle of face toner

    Promising review: "The Botanics All Bright Cleansing Toner with hibiscus is my new everyday toner. It felt very cool and refreshing on my skin and left it feeling soft, smooth, and not overly dried out. Great product at a great price." —Barbie J 

    Price: $5.99

    25. An oil mist meant to leave dry tresses behind and give all hair types a healthy boost. This offering helps to nourish, hydrate, and restore moisture without a weighed-down feel. It's witchcraft in a bottle!

    A bottle of oil mist

    Promising review: "I LOVE the smell of this stuff! It makes my hair so soft and smooth. I literally can’t get enough of it." —Bonnie

    Price: $6.79

    26. A lightweight concealer that's considered the GOAT of its kind. You can rely on this number to cover up under-eye circles and discoloration like a pro. Hello, CLOUD NINE! 😍

    A woman showing her face before and after using concealer

    Promising review: "I love this concealer. I use it sometimes as a foundation all over my face for light coverage. It works very nice to cover up spots. And it looks like I’m not wearing anything." —Lex

    Price: $5.99

    27. A soy nail polish remover to keep your nail game in tip-top shape. This essential works to eliminate dryness and keep damaged cuticles at bay. Plus, its lavender oil adds moisture to give your hands some TLC.

    A bottle of nail polish remover

    Promising review: "This is one of the best products I’ve ever discovered. I used it once so far, and it was life changing (not to sound dramatic, but I haven’t worn nail polish for a long time because removing is such a hassle). One cotton pad and one splash took off all 10 fingers of my Essie orange polish that has a base coat and top coat. My fingers did not smell like chemicals, and my fingertips did not get dried out. In fact, my nails felt strong and moisturized after. I am buying a few more bottles for friends and family. I cannot recommend this enough!" —Py

    Price: $11.49

    28. An overnight face oil to add an extra layer of pampering to your spa night. It features a blend of soothing oils that works to revitalize and revive skin for a radiant-looking glow. 🌟

    A bottle of facial oil

    Promising review: "I have super-dry skin, and I LOVE LOVE LOVE this face oil. It smells so fantastic, and the ingredients are amazing. I hope they never stop making this oil!" —crackedelm

    Price: $17.69

    29. A Camille Rose hair growth serum that'll make hair grow like a field of weeds. This Black woman–owned favorite stimulates the scalp, prevents breakage, and moisturizes sans greasy buildup. Recognize a must-have when you see it!

    A bottle of hair growth serum

    Promising review: "Love this product! I use it on wash day with the leave-in and while I have my protective styles. Also, I enjoy the scent because it doesn’t smell like chemicals — it’s more warm, like macadamia and coco butter!" —Tai3

    Price: $15.99

    30. A Revlon hair dryer and volumizer that means business when it comes to flawless blowouts. This hair-loving tool works to dry hair while providing serious volume at the same time. It's so good that you'll think you have the Midas touch!

    A heated hair brush

    Promising review: "This dryer is awesome! It dries hair quickly for a smooth look, but with lots of body. Perfect for when I want to switch up my look from curly/wavy to straighter and smooth. Highly recommend." —Pcoug

    Price: $57.99 (available in two colors)

    31. A micellar cleansing water so you can keep your skincare routine short and sweet. It works to lift dirt, oil, and debris from skin, leaving you with a refreshed complexion.

    A bottle of facial cleanser

    Promising review: "I have used this for several years now, and I highly recommend it. It’s great to have next to the bed for those days that you don't feel like fully washing your face in the sink before bed. It gets my skin so clean, is gentle, and is much better for your skin than a lot of makeup wipes." —Anna B 

    Price: $9.39

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    Note: The reviews for this post have been edited for length and/or clarity.