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    31 Hair Products From Target That Reviewers Think Are Worth Every Penny

    How moisturizing is this moisture milk? How nourishing is this shampoo? Get all the deets on the must-have hair products reviewers think are totally worth the money.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A sulfate-free L'Oréal Paris Scalp Scrub designed for all hair types in need of a salon-quality treatment without having to shell out the big bucks. Gently scrub away irritants from your scalp as you enjoy some much-needed relaxation that's good for your skin, scalp, and soul. Plus, it's suitable for all hair types. Score!

    A purple jar with scalp scrub

    Promising review: "I’ve been looking everywhere for a good scalp detoxing scrub and this is it! I’m a firm believer in dry shampoo and giving my hair a break from daily washing, but it can get dry on my scalp when I go too long. This stuff works amazing for getting any dead skin and dry shampoo or oil build up washed away and leave you feeling clean but hydrated. When I use it, I make sure to use a silicon brush to really massage it around. Can’t beat the price either!" — Rrobb

    Price: $12.19

    2. A multifunctional ceramic flat iron that's lauded by reviewers for straightening thick curly hair in only three passes — so the days of you having to spends hours in the mirror styling your mane and dealing with sore arms are over. Not to mention, it's super-cute marble design comes in handy to add some pizzazz to your hair-styling collection.

    A white and black marbled-design ceramic flat iron

    Promising review: "Bought it for myself as an early Christmas gift on Black Friday. I have curly, thick and frizzy hair and it straightened my hair in only three passes. Love the fact that it heats up very quickly and will beep when ready. Yes, it doesn’t come with pad and comb but you will not be disappointed in this flat iron. Definitely buy this!!!" — Ashley_xo

    Price: $99.99

    3. A sea salt spray that is the perfect recipe for creating beachy, wavy strands in a flash. You'll also appreciate that you can style straight, wavy, or curly hair without the fuss. Spray into dry or damp hair and style with your fingers and ta-da, you'll have waves to play with.

    A white and blue can of sea salt spray

    Promising review: "I LOVE THIS STUFF!! I’ve been trying to find a texturizing spray for a while and this one is great! My hair is naturally straight. I sprayed it into my hair right after a shower and scrunched with my hands. It gives it a nice beachy look especially since we have to stay indoors during this time. It’s great to pretend you’re on a beach! And I love the smell :-)" — Candy

    Price: $7.99

    4. A TGIN Honey Miracle Hair Mask perfect for going the extra mile to hydrate your strands from root to tip. It has raw honey for softer, shinier tresses and jojoba and olive oils, which nourish and heals all hair textures in need of repair. As a result, this Black-woman owned pick will give you one of the best hair days of your life.

    A jar of honey hair mask with aloe vera leaves in the background

    Promising review: "Tried this for the first time. Washed my hair then applied TGIN, placed a thin shower cap on my head and covered that with a heat cap for a total of 60 minutes then rinsed and styled. The smell was nice, the slip was perfect, and it left my hair very soft. It’s my new favorite deep conditioner." — Bmbchil

    Price: $17.99

    5. A tube of The Mane Choice pre-poo aka the answer to helping textured hair types smooth away knots, tangles, and make your wash day 10 times easier. This Black-founded brand also comes in major clutch if you're looking to add more Black woman-founded brands to your shopping list.

    A purple and white tube of pre-poo

    Promising review: "Amazing. Honestly I think this is the best product I have ever used on my hair. I could hardly believe my eyes or hands at how soft silky smooth and SHINY my hair was after the first use. The scent is a bit strong but personally I like it. If you haven’t tried it yet I’d definitely say you should go grab a bottle! Love." — Erica

    Price: $14.99

    6. A bottle of Kaleidoscope Hair Drops for anyone looking to revamp their haircare routine. You can count on these hair drops to combat dry scalp, aid in hair loss, and offer a lightweight shine to all hair types. And it helps with hair growth. Don't you love a product that checks all the boxes?

    Three blue bottle of hair oil drops

    Promising review: "I love the product! I’ve been using since the start of COVID-19 and it really does help with hair growth. I have incorporated this product into my daily routine and I’m glad I did, it actually works if you use it consistently." — Sadeluvsu

    Price: $19.99

    7. A Remington blow-dryer to protect color-treated hair and other hair types from damage when styling or the static-y feel that comes with using traditional heat-styling tools. It's also the perfect solution for drying your hair without using excess heat, thanks to its three heat and speed settings. Ladies and gents, this is what we call a must-have essential.

    A grey blow dryer with jewelry in the background

    Promising review: "I love how quickly my hair gets dry using this hair dryer! This dryer has lots of power, seems to dry my hair quick and easy without feeling excessively hot! I love all of the options on this dryer, you have 3 heat settings so you can use the temperature you need and there are two speed settings, making this dryer great for drying and styling. It also has the cool shot button, to help you style and set. The dryer comes with attachments to direct flow and a diffuser attachment. And there is a button on the end to detach the air filter for easy cleaning. This has a nice cord length, safety plug, a hanger loop, and is lightweight for ease of use. A fantastic dryer!" — Lesacap1262

    Price: $34.99

    8. A set of leatherette scrunchies made from faux leather material that makes holding your hair in place oh-so-easy — sans the fear of snagging or damaging your mane. With fun and bright colors that offer a unique twist to your look, these scrunchies will become your go-to for making a bold statement.


    Promising review: "We love!!! Especially the color selection and quality! we wear them all the time and they're still in good shape." — Shanardoro Mozie

    Price: $5.99

    9. An apple cider vinegar rinse that helps dandruff-prone manes remove irritants, excess oils, and restore your hair with natural shine. And one more thing: make sure to use it on dry hair before shampooing — that why you'll give your mane a soothing cleanse for instant relief.

    A bottle of apple cider vinegar rinse

    Promising review: " I love the smell and how it makes my head feel all over. The dandruff is gone and I am loving it. I would say leave it as is. Well I am speaking for me and my dry scalp. I am in awe." — shanikib

    Price: $7.99

    10. A Dove dry shampoo for those who loathe the look of super-greasy hair. This essential is designed to tide your hair over until your next wash session, since it absorbs excess oils, cleanses and refreshes your mane. Plus, you'll be able to pump up the volume with every use — it's just that good.

    A can of dry shampoo

    Promising review: "I'm a repeat purchaser of this dry shampoo. To me, it's one of the best for this price point. It doesn't leave white residue on my hair and it gives a good amount of lift. I mostly use it when I need to freshen up my hair but if I use it before that, it really helps keep my hair fresher, longer." — JamiexBee

    Price: $6.99+ ( available in different packs)

    11. A curling custard that, per the reviews, is considered to be the holy grail curly hair product. This baby hydrates and defines your curls which will make everyone else go green with envy.

    A few jar of curling custard
    Instagram / Via

    Promising review: "This custard might be my holy grail wavy/curly hair product! Since embracing my natural texture over the past year, I have tried a LOT of products. I honestly wasn’t expecting this one to work for some reason, but boy was I wrong. Fantastic hold, lovely smell, and my hair is so soft to the touch after I scrunch out the crunch. For any other fine haired 2c wavy friends out there, this ones a keeper!! I layer this over a lightweight leave in conditioner spray and NYM Curl Talk mousse and get curls for days. Love it!!" —Maggie

    Price: $18.99

    12. A hair detangler for knotty hair strands that just won't budge. This hydrating find powers through the most difficult tangles to leave you with smooth strands without the fear of breakage. Plus, this baby is another Black-owned essential.

    A bottle of hair detangler, a comb, brush, makeup brushes and a journal

    Promising review: "This stuff has worked wonders in not only my tangled haired but my daughters very knotted hair. I have used many different products and this stuff is the only thing that has really worked to easily get the knots out." — Melissa H

    Price: $6.99

    13. A tube of Got2Be Styling Gel that is the creme de la creme for all hair types that struggle to keep stubborn and unruly strands in place. This baby is so powerful, you won't have to worry about reapplying through the day.

    A tube of Got2Be hair gel
    Instagram / Via

    Promising review: "THIS LITERALLY WILL SAVE YOUR LIFE! OMG I cannot recommend this enough. Found it through TikTok and now I'm loving it." — LorenaEst

    Price: $4.59

    14. An edge control guaranteed to keep baby hairs on fleek. Aloe, vitamin E, coconut oil, and castor oil are its leading ingredients so you'll be able to keep your strands in place while imparting moisture to textured hair types. It's a double win!

    A jar of edge control gel

    Promising review: "This edge control is smooth and doesn’t flake. Gives a great hold on 4c kinky hair! A little bit goes a long way with this product!" — HaleyS17

    Price: $12.99

    15. A Garnier Fructis Styling Mousse that allows you to leave your curling iron behind and create salon-quality curls all on your own. Work the curly hair mousse evenly through slightly damp hair. Create ringlet curls by wrapping hair around finger, then blow-dry with diffuser and presto — definition without frizz.

    A green can of hair mousse

    Promising review: "Good mousse! The price is right, and it gives a lot of body while not weighing curly hair down. I like it better than salon products. This is the second time I've bought it." —KMH

    Price: $5.79

    16. A braid moisturizing spray – it seeps under your woven style to hydrate your strands with ease and keep an itchy scalp at bay — no massaging into your scalp and mane involved! Bonus: It's suitable for all hair types and textures.

    A bottle of braid moisturizing spray with vegetables
    Instagram / Via

    Promising review: "This spray is amazing. It gave my scalp instant relief from itching. 10 mins after I still feel a gentle tingle. It is also very moisturizing for hair overall. I would say to put it in the fridge to make it cool to make it even more relieving." — Selena

    Price: $8.99

    17. A hooded hair dryer attachment that will come to the rescue when your hair takes super long to dry. This baby is designed with ventilation holes for faster, even, damage-free heat distribution. And it features an adjustable chin strap and drawstring to fit all head sizes perfectly. It's the perfect complement for all hair textures when blow-drying.

    A woman with a purple hooded hair dryer with a blow-dryer attached at the end

    Promising review: "First off, I wasn't sure about this product since I'm used to a full size head dryer but this portable one is a life changer. This thing will be perfect on vacation. It's small, foldable and compact. It's easy to wear just slide on, cinch elastic band and snap chin strap. The attachment band fit over my blow dryer nozzle without issue and stayed on. Blow drying was easy and fairly comfortable. I mean, when else can you recline getting your hair dried? Remember to always use on a low setting!" — Target reviewer

    Price: $19.99

    18. A Camille Rose moisture milk for those who need help supplying their strands with lasting moisture. This Black-owned essential protects your hair from heat damage, shedding, and breakage along with moisturizing your strands. Consider this your partner-in-moisture to revive textured hair with lasting hydration.

    A bottle of moisture milk for hair

    Promising review: "Worth every penny. I use this with the curlaide butter and my hair stays moisturized for over a week. I’ve wasted so much money in the past on hair products for my dry hair. Hope the formulas don’t change because this actually works for my low porosity hair!!! Love it." — J

    Price: $13.99

    19. A multifunctional leave-in spray that covers all the bases when it comes to your haircare routine. Trust this baby to repair dry, damaged hair, smooth and control frizz, and seal and protect hair color. This nourishing find is suited for all hair types and gives a picture-perfect mane with every use.

    A blue bottle of leave-in hair product

    Promising review: "This did a great job of making my super fine, static prone hair stay in place. It also did it without weighing my hair down or making it look oily like most similar products I’ve tried." — Sopranoh

    Price: $17.99

    20. A deeply hydrating co-wash so you can cleanse and moisturize textured strands without the long wash day routine. It applies to hair like butter and makes it soft and manageable.

    A gold bottle of cleansing conditioner
    Instagram / Via

    Promising review: "My hair was coming out in clumps and dreading almost. Gold Series Pantene saved my damaged hair. Thank You for a Great product for my hair type." — AT in LA

    Price: $11.79

    21. A Revlon Hair Dryer and Volumizer loved by reviewers because it provides major volume in an instant. Having to worry about blow drying and styling your hair to achieve bounce and body is officially yesterday's news.

    A two-in-one heat-styling product

    Promising review: "I can’t believe the difference in the time it takes and GORGEOUS my hair looks and feels!! Don’t think, BUY IT!" — MomK

    Price: $59.99

    22. A Mielle Organics hair strengthening oil with rosemary mint that works around the clock to aid in your hair growth journey. Since you only need a few drops daily to see some progress, you can expect this baby to go the distance. This Black-woman owned staple pairs well with all hair types.

    A bottle of hair oil

    Promising review: "I rub this on my scalp and my ends and it moisturizes my hair so perfectly! I also use on my daughter who is mixed (our hair is very similar still) I'd say her hair is 3c mine is maybe 3b. But it's great for our thick curls, I'm also naturally dry so this has done wonders! If you have thinner straight hair and worried about looking greasy, use it at night and wash in morning!" — Hannah

    Price: $10.99

    23. A bottle of Dove coconut and hydration shampoo because this will be your saving grace when preventing dryness — no matter your hair type. It protects hair from daily wear and tear, leaves your hair soft and smooth, and packs on the moisture.

    A bottle of shampoo

    Promising review: "My boyfriend and I love this shampoo! It smells sooo good and leaves our hair feeling really soft. My hair doesn’t frizz up with this shampoo either. I definitely recommend it along with the conditioner!" — Cherrywaves

    Price: $9.49

    24. A Carol's Daughter jelly to cream conditioner that can instantly straight, curly, and kinky textures from the roots to ends and minimize tangles. It layers hair with moisture and give your strands a rejuvenating boost. No dry hair allowed!

    A jar of conditioner surrounded by rose petals

    Promising review: "My hair gets tangled so easily and is so hard to brush out. This really made my hair moisturized and smooth. I left it on my hair for 15 minutes the first time I used it. Now I use it as a co-wash. It definitely hydrates and tames my curls." — happymom21

    Price: $10.99

    25. A Herbal Essences hair oil mist — it's a no brainer for your haircare collection, since it softens, adds shine, and helps fight frizz. Plus, it's made with sustainably sourced aloe.

    A bottle of hair mist oil

    Promising review: "I am obsessed with this product as it makes my hair looks amazing! My hair is very fine, and wavy, and when I straighten it its very frizzy. However, when I use this product all the frizz goes away, and its replaced by a clean shine! my hair looks clean, shiny, and frizz free!" — Target Reviewer

    Price: $6.59

    26. A Remington curling wand, because this heat-styling tool packs a mighty punch. This baby has a silk ceramic barrel that helps you create gorgeous spiral curls while keeping your hair smooth to touch.

    A blue curling wand, makeup brushes, and flowers

    Promising review: "I never used a wand curler before and I was worried the curls wouldn't hold. However, I was pleasantly surprised by the quality of the curls and how much easier this curler is to use. It comes with a glove which helps." — Fc

    Price: $24.99

    27. A John Frieda touch-up creme that's well known in the beauty world for transforming thirsty hair into smooth, glossy locks and tames frizz and flyaways. It also helps to disguise split-ends to keep all hair types in tip-top shape.

    A tube of hair creme

    Promising review: "I have tried so many products for my thick, curly hair and this did absolutely wonders!!!" — Courtney

    Price: $9.99

    28. An OGX quick-drying thermal spray designed to shield your strands from flat-irons, curling irons, hair wavers, and other heat-styling tools. Spray it throughout your hair before styling to protect your mane from heat damage.

    A purple bottle of heat protectant

    Promising review: "Helped straightened out my frizzy hair with just blow drying. I was really impressed with the results. Would recommend it to anyone with same hair issues.' — Ellecee

    Price: $9.99

    29. A Remington hair setter — it'll become your best friend since it allows you to sculpt beautiful curls with dual heated technology. Suitable for all hair types, it sets curls in just five minutes — which is a plus for the hairstyling-challenged.

    A woman with heated rollers in her head

    Promising review: "Never used hot rollers before. I’m glad I gave them a try. Easy to put in and they cool while I spend the rest of my time getting ready. The clips make them easy to use, especially for someone like me who is not so great with styling tools. Very happy I made the choice to purchase this product. I got them on sale so that was even better!" — Boise Mom

    Price: $33.49

    30. An Aussie Total Miracle conditioner to help give damaged hair the reset it needs to look and feel its best. It's designed with all hair textures in mind and works to strengthen, protect, smooth and hydrate hair.

    A purple bottle of conditioner

    Promising review: "Left my hair incredibly well condition as compared to the expensive brands that do not do much. Very in expensive for such a large container." — Simple elegance

    Price: $6.79

    31. A mini hair brush that's the true epitome of being gentle on your hair. It has a plastic paddle design and boasts a compact shape which makes it easy to tote in your purse every day. And it's budget-friendly too!

    A small hair brush, hair elastics and silver purses

    Promising review: "My hair constantly get tangly so I wanted to keep something small and compact in my purse. Doesn’t leave my hair all staticky like some small brushes." — Vaaal

    Price: $3.00

    The reviews for this post have been edited for length and clarity.

    Need more for your mane? We’ve got products to give you the silkiest hair ever, solutions for dry or damaged hair, and incredible products for short hair. Plus, the best wigs for anyone who’d rather improve their ‘do that way. Or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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