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    31 Beauty Products From Target That’ll Help You Nail Your New Year’s Eve Look

    Count down the seconds until you debut your glitzy, on-trend beauty look.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A tube of L'Oréal Voluminous Lash Paradise Mascara designed to give your eyes a gorgeous pop of fringe, just like your New Year's Eve outfit. Known as *the* dupe to Too Faced Better Than Sex Mascara, this mascara creates voluptuous volume and intense length with just one coat 💖.

    A foundation compact, lipsticks, makeup brushes, and lip glosses / Via Instagram

    Promising review: "I have tried so many new mascaras, including expensive brands this year off friends' recommendations, and I’ve circled back to this one! It makes my lashes full and long without having to apply 20 coats! Probably about three and I’m good to go. It does not flake throughout the day, or run down my face when I have watery dry eyes, but still comes off easily at night." —JFlo

    Price: $10.99 (available in six colors)

    2. A nourishing shimmery lip gloss perfect for giving your pout the royal treatment this festive season. Aside from giving your lips the glow-like-a-disco-ball lewk, it hydrates like no other.

    A person wearing lip gloss

    Promising review: "This is the ultimate glam gloss! I love the shine and sparkle. It is perfect for the holiday season." —NT

    Price: $18 (available in six shades)

    3. A L'Oréal dry shampoo that's become my personal favorite since it plays absolutely no games with greasy strands on party night and beyond. This pick absorbs oil, pumps up the volume, and leaves behind a fruity scent — perfect for when holiday obligations have basically left you no time to wash your hair.

    A can of dry shampoo

    Promising review: "I have tried a ton of dry shampoo’s from the dollar-store brand to the expensive ones from Ulta and Sephora. This dry shampoo really does what it says. It doesn’t leave your hair feeling sticky or weighted down afterwards. I have really oily hair and I like to wash my hair every other day. This dry shampoo really is lightweight! I will definitely be buying more!" —Hope

    Price: $7.39

    4. A PYT setting spray formulated to keep your sparkly makeup look perfectly in place, from pregaming with your BFFs to the afterparty and beyond. Plus, its hydrating formula works to nourish your canvas while shielding skin from environmental aggressors. We stan a multifunctional product!

    a photo of the spray

    Promising review: "Love this spray. It is so refreshing. After I put on my moisturizer and foundation, I spray this on. Afterward, I then apply my mascara. I love this brand's stance on sustainability and clean beauty." —Casual Mom

    Price: $19.59

    5. A pack of sparkly gel strips that'll redefine the way you tackle New Year's Eve glam. These bad boys bring a black, gold, and silver glittery base to life to make your manicure game a true knockout 💖.

    A person wearing a glitzy manicure

    Promising review: "BEST PURCHASE EVER!! They are so easy to apply and last so long! Typical nail polish chips within a day for me, but these babies don't budge!" —Klynn711

    Price: $8.59

    6. A powder highlighter because enhancing your features with the right amount of glow is right on trend for the festivities. Just a simple dab on your cheekbones, cupid's bow, brow bone, and bridge of the nose is all you need to stand out on the dance floor 🌟.

    A set of powder highlighters

    Promising review: "It blends beautifully and sparkles in the sunlight in an astonishing fashion. The value of this product is also fantastic! It lasts so long, I've had mine for years and I still haven't hit the pan." —Kayla

    Price: $18 (available in two shades)

    7. A Milani glow boosting serum that gives your complexion the royal, radiant treatment, sans the hard work. This essential goes the extra mile to give your makeup a luminous finish with just a few drops — so you can create the perfect "ready to hit the town" glow.

    A bottle of glow serum

    Promising review: "I liked the texture and finish of this, it was glowy and hydrating without any shimmer or glitter. The pump is nice and the container feels like a good quality. Does have coconut fruit juice which is nice and hydrating, but was a bit too much coconut smell for my liking." —Hannah

    Price: $18.29

    8. A Black Radiance highlighter palette meant to make you glow (and I do mean glow ✨) like a glazed donut. Boasting three shades, this pick applies like silk and will definitely upgrade your beauty game.

    A highlighter palette

    Promising review: "I like this highlighter because it is subtle and not too dramatic." —jordan

    Price: $11.39

    9. A Maybelline eyeshadow palette that will set the tone for a jaw-dropping New Year's Eve lewk. Featuring a mix of nude and metallic shimmers, this palette is created to make your peepers the center of attention.

    An eyeshadow palette

    Promising review: "I've been using this palette about a month now. It's a wonderful nude set. The colors are well pigmented but not dramatically so. I've used this palette for both night looks and for causal everyday looks. Applies cleanly to makeup brushes and is not messy like other products. Doesn't leave powder falling down onto your cheeks either, though I do use an eyelid primer.  It's definitely worth the price." —Aza

    Price: $11.89

    10. A tub of Eco Style gel because sleek styles are an absolute must when dancing the night away. It works wonders to seamlessly sculpt all hair types while providing a great hold without looking flaky.

    A jar of hair gel

    Promising review: "This is my favorite gel to use especially by eco, it holds my curls for my wash-and-go for days and gives it shine. After my hair dries, people still think it looks wet!' —Consumer

    Price: $4.49

    11. An E.l.f. Cosmetics illuminating elixir that'll provide your skin the best of both worlds, and give your skin a glitzy touch while it's at it. This 2-in-1 face primer and serum makes skincare a priority while adding the right amount of glam to your look 😊.


    Promising review: "It helps to make my skin to sparkle. Keeps me hydrated, too!" —steph

    Price: $14

    12. An E.l.f. Cosmetics eyeshadow palette with 18 highly pigmented shades designed to take your holiday makeup game to the next level. With a mix of satins, shimmers, and mattes, this offering will add warmth, depth, and endless sparkle to your countdown lewk.


    Promising review: "Great eyeshadow palette for the price! The colors are vibrant and lasted for the entire event. I did apply an eyeshadow primer before, but I always do regardless of the eyeshadow. This is a great buy!!" —Jm0511

    Price: $14

    13. A pack of press-on nails with pearl and jewel embellishments that makes a serious case for rocking a blinged-out manicure during the holidays. Plus, if a hefty price tag is the thing keeping you away from salon nails, don't worry — these are totally affordable.

    A pack of press-on nails
    https/// / Via Instagram

    Promising review: "I love Kiss nails. I always get the best compliments on my nails. People are blown away that they are not done at a salon!" —Jen

    Price: $13.49

    14. A bottle of curly hair mousse because your curls should be just as psyched about NYE as you are. Count on this number to hydrate, define, and hold your spirals in place for a picture-perfect mane in your holiday snaps 📸.

    A can of creamy mousse and a bottle of finishing mist

    Promising review: "It's lightweight and gives my hair bounce. A little goes a long way. It smells great too." —Ashley 

    Price: $6.99

    15. A classic red lipstick by The Lip Bar that is basically the meaning of versatility. Count on this bad boy to take you from pre-party drinks to the main event with ease 💄.

    A person wearing red lipstick with the product between their teeth

    Promising review: "I was looking for a lipstick that was moisturizing and would not create that cake on my lips. TLB came through with Cosmo! This has pleasantly surprised me and I will be back for more colors." —Rennej

    Price: $12.99 (available in five shades)

    16. A bottle of oil hair mist perfect for giving your mane the maximum level of shine without any greasy feel. Now, your mane will compliment your sparkly makeup look to a tee. Dull-looking hair? Don't know her!

    A person holding a bottle of hair mist

    Promising review: "I really like the lightweight feel and soft scent of this finishing oil. I think it makes my hair look shiny but not greasy!" —laneli

    Price: $8.69

    17. A Stila liquid eyeshadow that's the crème de la crème of its kind. Boasting both pearls and glitters so that it both sparkles and shines, this pick is formulated to provide around-the-clock luminosity.

    A person wearing glittery eyeshadow and black winged eyeliner

    Promising review: "It offers a pop of glittery color for your eyelids. I like that the applicator gives you the control to use as little or more shadow as you please. It dries quick and has a buildable formula." —Julie

    Price: $24 (available in eight shades)

    18. An edge control designed to spice things up on the baby hairs front this holiday season. This Black-owned number allows you to slick your edges, braids, and wavy styles to perfection while adding a layer of shine. Shiny hair, do care!

    A jar od edge

    Promising review: "I absolutely love how this product keeps my edges laid down and looking shiny all day." —ChiTown Girl 

    Price: $12.99

    19. A L'Oréal glow dew mist that, lucky for us all, lives up to its name. This magic potion in a bottle works overtime to boost hydration and provide skin with a gorgeous glow before and after makeup application.

    A bottle of makeup glow spray

    Promising review: "I love spraying this refreshing spray on before applying my makeup. It really sets the tone for the application." —Jen

    Price: $11.59

    20. A velvet-wrapped pearl headband guaranteed to add a level of sultry sophistication to your holiday mane slay. Trust us, even the Upper East Side queen Blair Waldorf herself would approve!

    A mannequin with a red velvet headband with pearls

    Promising review: "This is such a cute headband!! I love it so much!" —Anastasia Lee

    Price: $10

    21. A radiant bronzer with a hybrid formula that'll show the glowy skin gods who's boss. This cream-meets-powder offering boasts pearl pigments that gives skin a sun-kissed finish that'll keep your NYE date swooning 😍.

    A trio of bronzer swatches on three different skin tones

    Promising review: "It warms my cheeks, giving me such a healthy and sultry look that when I am not using it, I feel something is missing. It has fine reflecting particles that add a healthy glow to my cheeks. I am very happy with this product!" —Kiame

    Price: $4.89 (available in two shades)

    22. An E.l.f. Cosmetics lip lacquer meant to give your pout a sensational glow. This pick can work as a topper or can be worn alone to provide major impact 💋.

    Target, target

    Promising review: "I usually don’t write reviews but this lip gloss (clear with glitter) is amazing! It’s super sticky and the glitter is so sparkly and shiny. I would say the glitter is a mix of light silver with an iridescent touch. I’m definitely stocking up in case they ever discontinue this!" —Gloss

    Price: $4 (available in six shades)

    23. A L'Oréal tinted serum with 14 shades that goes the distance to create the perfect canvas for your holiday beauty look. It nourishes and instantly gives skin a brighter appearance. Wear it solo or under foundation for an extra-radiant touch.

    A person showing before and after images with the tinted serum

    Promising review: "I absolutely love this serum. It’s so light that I don’t even feel like I’m wearing any make up. I know people say that about a lot of products but this seriously is like your skin and I would say it’s medium coverage. Definitely buildable." —EzeGon

    Price: $18.29 (available in 14 shades)

    24. A can of John Frieda frizz hairspray to aid in keeping unruly strands and humidity from ruining your festive look (this is especially important if you're going anywhere where the heat might be turned way up). Give your tresses a spritz before and after styling to get the job done. You're welcome.

    A person applying hairspray to their mane

    Promising review: "I have bee using Frizz Ease for over seven years love it! The hair hold and frizz is excellent." —Tammy

    Price: $7.49

    25. A pack of five velvet snap clips with rectangle cutout detailing that combine style and swag into one. For folks determined to add an elegant touch to their sparkly beauty slay, this chic find hits the mark!

    the velvet clips

    Promising review: "These clips are adorable. Since these clips are wrapped in velvety ribbon, they’re very gentle on the hair and also hold things in place very well. Highly recommend!" —Kim

    Price: $5

    26. A Maybelline gel pencil eyeliner because smokey eyes and New Year's Eve makeup looks are the perfect match. Thanks to its precision tip, this essential glides smoothly to create smoldering color in an instant.


    Promising review: "This is a great eyeliner for under $10. It has awesome color payoff and glides on easily. I do smudge it with one of my own makeup brushes. I love that it does not dry too quickly. so there is time to work with it." —Supertrendy6

    Price: $7.59 (available in three colors)

    27. A bottle of glitter nail polish that'll serve as the cherry on top of a festive beauty look. What better way to welcome the new year than with a burst of sparkle?


    Promising review: "I love this polish. It goes on easily and looks great!" —Jen

    Price: $4.89 (available in six shades)

    28. A pack of false eyelashes designed to enhance the look of your peepers and give your festive makeup game a chic upgrade. Plus, with these, you can skip the mascara, so no worries about it dripping or smudging as the night goes on. Jackpot 💋!

    A set of people with different eye shapes wearing false eyelashes

    Promising review: "My favorite lashes!...I love the look of these lashes. I’ll definitely continue to buy these." —Stephanie

    Price: $11.99

    29. An Honest Beauty powder blush that bridges the gap between highlighter and the cheek essential for a combo that's a glorious touch of glam. Sweep it over the apples of your cheeks to unlock a new level of illumination 🌟.

    A person wearing a yellow short while wearing blush and holding the compact

    Promising review: "I bought this in the color 'Frisky' and it is a really pretty color. I found it to be pigmented so I need to apply it with a light hand. This blush really gives my cheeks a nice glow. It's shimmery without obvious chunks of glitter. It also lasts all day. Definitely going to try out the other colors." —ShellShell

    Price: $12.99 (available in four shades)

    30. A Maybelline purple lipstick formulated to give your pout a sensational pop of color that can be worn year-round — from holiday work parties to NYE and beyond. Plus, it stays perfectly put, right where you need it.

    A person wearing purple lipstick

    Promising review: "This is one of my favorite lipsticks for fall! This deep color is a good alternative for black. It has a nice, full color and doesn’t dry out your lips." —Coco

    Price: $4.69 

    31. A Too Faced eyeshadow palette that sets the standard for holiday glitz and glamour. With a collection of metallic and matte shades, calling a MUA for assistance will be the last thing on your mind.


    Promising review: "I love the colors in this set! They are great and highly pigmented!" —Rwelch

    Price: $27

    The reviews for this post have been edited for length and clarity.

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