Skip To Content
Paid PostPosted on Oct 18, 2017

Here’s How Target’s Latest Brand Looks On BFFs With Different Body Types

These best friends found their perfect fit. Find yours with Target’s newest brand, Goodfellow & Co., designed to fit every style of guy.

Alex, 5'11", (left) favors solid colors and is all about wearing accessories to stand out, whereas Rich, 6'2", (right) takes pride in expressing himself with a mashup of styles.

Best friends for 17 years(!), Rich and Alex have shared interests in music, tech, and art — yet their choices in fashion are far from similar.

Rich: I would describe my style as skate, unkempt, and bro-ish (because I cut the sleeves off most of the shirts I wear!).
Alex: Yeah, mine's a little different in that it's basic, eccentric, and comfortable. I’m quite laid-back, and that’s reflected in how I dress. I dress for me.

"This outfit matched me almost to a tee! I want to go and buy these pants right now and the sweater!"

On trying out the Goodfellow & Co. clothing, they had varying opinions:
Rich: The clothes were really nice and fit me well — so if I was going out and wanted to feel good, I would go for this. In a couple of weeks, I’m staying at a cabin, so this outfit would be a nice fit for that. The light jacket is great for the fall, and the boots felt like sneakers — they were super comfortable.
Alex: This outfit matched me almost to a tee! I want to go and buy these pants right now and the sweater! It definitely matches my everyday look and is something I would go to Target to get.

These two describe themselves as the "yin and yang" to one another. Anthony, 5'4", (left) ensures he dresses on trend with what's happening in the consumer base, while Denny, 5'9", (right) favors comfort and believes in matching your style to your environment.

Both New Yorkers and friends from a previous job in media, Denny and Anthony know the importance of showcasing a refined image.

Anthony: Sometimes I can be self-conscious, being short, so for me it’s important that I look the part and feel confident in myself. That being said, my style is authentic, trendy, and me — my style reflects who I am as a person.
Denny: I would say my everyday look is fashionable, stylish(ish), and comfortable. As someone with a slim frame, it's sometimes hard to find a style that I like in the right size, so I'm always conscious of whether the clothes I buy seem too big on me.

"This experience has been eye-opening. This look is something I didn't realize would suit me, but I feel very comfortable."

On how the Goodfellow & Co. clothing fit their everyday:
Anthony:
This is something I would definitely wear. I love how the pants felt, and the look as a whole changes things up for me. I can see myself at the office in this, but also after work at a networking event and really making an impression.
Denny: Honestly, this experience has been eye-opening. This look is something I didn't realize would suit me, but I feel very comfortable. The jeans are the best part! They're well-fitted, but not tight, and super flexible... I don't want to change back into my regular clothes!

Mateus, 6'2", (left) and Ryan, 6', (right) are both musicians in Brooklyn and know the importance of having stage presence in the way that they dress.

Best friends and roommates, Mateus and Ryan are both musicians, and when they're not jamming out in their kitchen together, they're inspiring one another's personal style.

"I could see myself wearing this outfit... It's versatile, and the baseball jacket is very much my style."

Ryan: My style definitely correlates with my lifestyle. It's comfortable and something I would describe as "baseball-playing-skateboarder." I'm quite tall so I like things that aren't too tight, but still have a good shape.
Mateus: Before I moved to New York, I only thought a little bit about fashion, but living here has made me think about it in a bigger way. Generally, my style is easygoing, unplanned, and dad-inspired. I'm a pretty lanky dude, so I try to find a happy medium between skinny fits and looser items. Ryan is ahead of me in terms of style, so I definitely look to him for advice.

On dressing in the Goodfellow & Co. clothing:
Ryan:
I could see myself wearing this outfit out at a show or even at the office. It's versatile, and the baseball jacket is very much my style.
Mateus: This outfit leaves an impression. Whether I'm meeting someone for drinks or going to the office, I think it would fit my lifestyle well. I feel very comfortable in it.

Find the perfect fit this fall with Goodfellow & Co., new and only at Target.

Photography: Sarah Stone
Design: Laura Hoerner
Makeup and hair: Adriana Papaleo