Women Are Proudly Posting Armpit-Hair Selfies All Over Chinese Social Media

Female underarm ambush has officially gone global.

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Earlier this year, the "Natural Beauty" photo project by British photographer Ben Hopper took off, depicting models posing with their natural armpit hair.

Ben Hopper / Via buzzfeed.com

The series was "a type of protest by creating a contrast between common ‘fashionable’ female beauty and the raw unconventional look of female armpit hair," he told BuzzFeed.

And the movement has been recently resurfaced, this time by Chinese netizens.

On July 17, a fan page on Weibo challenged women to not shave their armpits as an effort to promote a different — and healthier — standard of beauty.

weibo.com

The page created a Chinese hashtag which translates in English to "GirlsDon'tPluckTheirArmpitHairCompetition."

Although the competition closed in late July, with a few even receiving unknown prizes, Chinese women are still proudly sharing their armpit selfies.

s.weibo.com

TomoNews reported about a dozen girls who posted selfies to the page received a prize – although the exact prizes are unknown.

#ArmpitHairSelfies: bless.