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    Japan Has Formed A Plus-Size Girl Group And They're Calling It "Chubbiness"

    Part of a larger "trend." h/t AsianJunkie.com.

    Avex, a Japanese entertainment company and fashion magazine have co-signed a new pop idol group called "Chubbiness."

    The girl group is composed of 10 "plus-sized" Japanese women. Here are its members (all dubbed "chubby girls"):

    Left: Kawai Akina; Right: Nakazaki Erina

    Left: Saihara Marino; Right: Morimoto Eri

    Left: Asakawa Misaki; Right: Yaegashi Kotomi

    Left: Takao Sonoko; Right: Ikeyama Chiaki

    Left: Shima Rika; Right: Horikawa Ami

    "Chubbiness" is a fallout from a recent Japanese fad that recognizes plus-size models as "marshmallow girls."

    The marketing gimmick was immediately deemed offensive and a little perplexing by most Western netizens.

    Meet Chubbiness, #Japan’s latest 𠇌hubby” girl idol group. Japanese weight standards are a little ridiculous. http://t.co/GLO37Qyl5N

    Jeremy Blum@blummer102

    Meet Chubbiness, #Japan’s latest 𠇌hubby” girl idol group. Japanese weight standards are a little ridiculous. http://t.co/GLO37Qyl5N

    03:23 AM - 28 Jan 14ReplyRetweetFavorite

    I... I... What? Chubbiness, Japan's newest girl group. http://t.co/nAHQT8UfCO

    Alison Michelle@alison_kaizer

    I... I... What? Chubbiness, Japan's newest girl group. http://t.co/nAHQT8UfCO

    01:39 PM - 4 Feb 14ReplyRetweetFavorite

    that new jpop group called chubbiness isnt even chubby wtf

    hiatus@vvoollim

    that new jpop group called chubbiness isnt even chubby wtf

    06:06 PM - 29 Jan 14ReplyRetweetFavorite

    But most self-identified "marshmallow girls" are not only OK with it, they actually prefer the label.

    This is not the first time an East Asian girl group has been marketed by their weight.

    After succumbing to social pressures, all three members of Piggy Dolls underwent dramatic weight loss.

    BuzzFeed has reached out to Chubbiness for comment and is awaiting a response.