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    Posted on Feb 4, 2014

    Japan Has Formed A Plus-Size Girl Group And They're Calling It "Chubbiness"

    Part of a larger "trend." h/t AsianJunkie.com.

    Avex, a Japanese entertainment company and fashion magazine have co-signed a new pop idol group called "Chubbiness."

    The girl group is composed of 10 "plus-sized" Japanese women. Here are its members (all dubbed "chubby girls"):

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    Left: Kawai Akina; Right: Nakazaki Erina

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    Left: Saihara Marino; Right: Morimoto Eri

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    Left: Asakawa Misaki; Right: Yaegashi Kotomi

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    Left: Takao Sonoko; Right: Ikeyama Chiaki

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    Left: Shima Rika; Right: Horikawa Ami

    "Chubbiness" is a fallout from a recent Japanese fad that recognizes plus-size models as "marshmallow girls."

    cute-pop.com

    Women's magazine la farfa coined the term after introducing its model Goto Seina as a "marshmallow girl."

    The marketing gimmick was immediately deemed offensive and a little perplexing by most Western netizens.

    Meet Chubbiness, #Japan’s latest 𠇌hubby” girl idol group. Japanese weight standards are a little ridiculous. http://t.co/GLO37Qyl5N

    Jeremy Blum@blummer102

    Meet Chubbiness, #Japan’s latest 𠇌hubby” girl idol group. Japanese weight standards are a little ridiculous. http://t.co/GLO37Qyl5N

    03:23 AM - 28 Jan 14ReplyRetweetFavorite

    I... I... What? Chubbiness, Japan's newest girl group. http://t.co/nAHQT8UfCO

    Alison Michelle@alison_kaizer

    I... I... What? Chubbiness, Japan's newest girl group. http://t.co/nAHQT8UfCO

    01:39 PM - 4 Feb 14ReplyRetweetFavorite

    that new jpop group called chubbiness isnt even chubby wtf

    hiatus@vvoollim

    that new jpop group called chubbiness isnt even chubby wtf

    06:06 PM - 29 Jan 14ReplyRetweetFavorite

    But most self-identified "marshmallow girls" are not only OK with it, they actually prefer the label.

    la farfa / Via japancrush.com

    Seina says the term is positive, and should not be confused with being called "fatty":

    “Of course there will be different opinions—people who say ‘you’re a pig’ or ‘you’re a fatty’," says Seina. "But for me, [marshmallow girl] makes me really happy”.

    This is not the first time an East Asian girl group has been marketed by their weight.

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    The labels behind Piggy Dolls, a K-Pop group formed in 2011, have been highly criticized for using the girls' weights as a selling point.

    After succumbing to social pressures, all three members of Piggy Dolls underwent dramatic weight loss.

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    All three group members were later replaced.

    BuzzFeed has reached out to Chubbiness for comment and is awaiting a response.

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