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Nike May Have Put A Jacket On Sale For 3 Cents Off And People Are Confused

"The level of petty I aspire to be."

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A lot of people were seriously confused after someone tweeted a screenshot of this Nike running jacket on Monday. The image shows a men's Hypershield Flash jacket with a retail price of $320 that had apparently been put on sale for $319.97. That would be a savings of $0.03.

They discounted this jacket 3 cents

@jayy_cookie @kilokiana They literally only took 3 cents off!!😩


Not only were people quick to point out the minimal price cut, they were hilariously smug about it.

@kilokiana @OvO_Kel that 3¢ discount is a life saver 👀👌🏽

@kilokiana @allyvvictoria they looking out with that deal.

Wow @Nike isv absolutely slashing prices this holiday season. Hurry and but now before its too late! #Nike #sale…

I'd prefer paying my rent RT @kilokiana: THIS JACKET IS FIREEEEE OMG

Nike was also called out.



More empathetic people thought it must have been a mistake.

Is this a typo? Is the sale price really a 3 cent difference? @Nike @nikestore

It could mean the original screenshots were altered (even though there are different screenshots taken by different people), but the older thumbnail photos of the item on the site still list it as $320.

Nike did not immediately respond to BuzzFeed News' request for comment. But in the meantime, someone has created a #3centsoff hashtag to pay proper tribute.

Tanya Chen is a social news reporter for BuzzFeed and is based in New York.

Contact Tanya Chen at

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