Taco Bell Is Going To Start A Delivery Service Because, Y'know, Millennials
Also unveiled were app games, restaurants inside shipping containers, and — oh my God — a chicken biscuit taco.
Taco Bell has made various efforts lately to win over the taste buds and Venmo accounts of ~millennials~.
Taco Bell CEO Brian Niccol told National Restaurant News that the morning munchies are just the beginning of its metamorphosis.
"I know a lot of people are talking about creating modern fast-food brands, and a lot are trying. But we're already on our way," Niccol told the trade magazine. "We're continuing to move Taco Bell into its own category."
A Taco Bell representative confirmed to BuzzFeed News that these are a few of the ways the Southern California-based franchise plans to do that.