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Social Media Analytics Company Topsy Shuts Down

Apple acquired the San Francisco-based firm for more than $200 million in 2013.

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Topsy, once a highly respected social media analytics company, announced today that it was shutting its doors. The San Francisco-based company was founded in 2007 and six years later, Apple bought it for more than $200 million.

According to TechCrunch, Topsy gained its initial acclaim for being one of the few analytics services available with full access to Twitter's user data. It allowed users to mine tweets dating back to 2006 and search for trends.

However, signs of an uncertain future for Topsy began to surface last year when the company halted annual renewals for its top-tier subscribers.

Attempts to visit Topsy's website automatically redirect to Apple's support page for iOS.

Bad enough that Apple closed Topsy but redirecting to a completely unrelated page about iOS search is even worse https://t.co/yBX8pYcE08

Farewell @Topsy we'll truly miss you. Thanks for everything.

oh &!^$! @Topsy is GONE! NOOOOOO!!!!!!

What? No way that was such a great tool! @shhh @hl_bowen @Topsy @MattNavarra @ow

@Topsy such a disappointment, how will I get twitter insights and analytics without you? :(

Sad news I discovered after doing a search! :( @Topsy has always been such a useful tool in my #socialmedia work... https://t.co/VcSvh2C8Pn

BuzzFeed News has reached out to Apple for comment.

Tamerra Griffin is a reporter for BuzzFeed News and is based in New York.

Contact Tamerra Griffin at tamerra.griffin@buzzfeed.com.

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