It's for "Press To Play", a new Playboy branded shower gel. (Yeah, that'll look great in your bathroom, stud.) Desperate Hef's trying to grab some of that Axe money.
"Don't leave it to fate." Because if you're Jewish, fate always means big hairy men with a terrible sweater vest and cardigan combo.
This song is the devil's work. An actual lyric: "The gifts that make their day/Got it all on layaway." This won't get annoying in the next six weeks.