The recall concerns issues with the cars' parking brakes.
The crash, involving a 2015 Model S vehicle, marks the first known fatality from a vehicle using self-driving technology in the U.S.
The first Tesla for the masses costs $35,000 and hits the road in late 2017.
The voluntary recall comes after a fault was noted on a Model S sedan in Europe.
Tesla is asking existing owners to refer their friends in exchange for $1,000 toward their next Tesla purchase.
The new Tesla will change lanes for you, though.
This is the week the business media went crazy for Tesla and its founder Elon Musk.