The retailer is trying hard to convince teenagers it's a brand for their generation.
This has to be one of the weirdest publicity stunts ever.
Sure, that produce at the front of the store looks nice. They put it there so you'll buy the Cheetos two aisles down.
Cat And Girl's comic is based on these 100% earnest company-written sales songs.
It wasn't a great night for Super Bowl ads, but here are the ones everyone will be talking about.
The brand's marketing incorporates the ideas that most American high schoolers believe they will be famous someday and that they use brands to build their identity.
The bizarre but effective tactic has sales to women up by 213%.
Do a Google Image search for "J.C. Penney logo." The retailer says it's changing its logo again.
The lawn care company has mastered the art of the marketing email and created innovative ways of connecting with customers. Digital marketing experts have taken notice.
Plus the marketing genius of Miley Cyrus, the 16 best cooking instructions from 2 Chainz's new cookbook, and 20 X-Files fan-fiction crossovers for the ages.
Why do companies these days insist on trying to be your friend, adopting that twee, faux-matey tone? Here are a few of the worst offenders.
The $6 billion flagship Gap brand is reconnecting with a new generation of customers, namely millennials, by joining them at music festivals from Bonnaroo to Lollapalooza.
The corporate world is mining your life for juicy, personal details. Should you be paranoid? Read and decide.
"Chaminha," or "Flamy," is a Brazilian fire safety mascot that goes to elementary schools and hospitals and teaches children about the dangers of fire. He's also a little scary.
Tastes weird, more filling, sells like crazy.
You'll be listening to the best part of a playlist and then that guy just shows up and ruins your hold vibe!
It's all about the pitch. Jony Ive could sell hair care products to Jony Ive.
Belgium TV channel TNT recently used this action packed marketing exercise to promote the launch of its TV drama channel. They placed a giant red button in the middle of the square of a Flemish town, marked with a sign that said "push to add drama." Would you push the button?
By talking about gorillas on the label instead of the juice, that's how.
From overkill brand names to dubious displays to that old hand-crafted touch, here are some of the worst (or best) ways to market condoms.
The Berlin Philharmonic orchestra put together this sweet ad campaign featuring gorgeous macro photographs taken from the insides of classical instruments.
Because Dr. Pepper's "For Men Only" branded pop wasn't bad enough. Can't all soda be gender-neutral?
The July 15th release of Harry Potter and the Deathly Hallows: Part 2 marks the end of the boy wizard's box-office saga which has conjured up nearly $6.4 billion, making it the highest-grossing franchise in box-office history. But with no new movies or books on the horizon, will his brand keep thriving? Fast Company and designer Mikey Burton crunched the numbers to see what the future will hold for Harry Potter and his multibillion-dollar empire.
Some clever marketing from Coca Cola. Inverted pyramid displays of Coke Zero at supermarkets to show that the impossible can happen. Apparently there was a 13 percent sales increase at some stores due to this display. Well played, Coke. [Jack's note: Unfortunately, Coke Zero still tastes like vomit.]
My butt is big and round like the letter “C”. Believe it or not, this is the new ad campaign Nike has released for their butt-toning sneakers, and it's rather excellent.
The automotive industry’s marketing gets a little repetitive and convoluted at times. Don't miss out on truck month.
Half-naked male models scarfing down Big Macs and shakes in public, in their underwear.
There are electronic talking Gene Simmons pee cakes in the urinals around New York City.
Betty White (and Sandra Bullock) dress down Ryan Reynolds in this "behind-the-scenes" video that, by the looks of the trailer, is a lot funnier than their upcoming flick, The Proposal. And, for the record, we'd also like to dress down Ryan Reynolds, but less so in shattering his ego and more so in removing his underpants.
I'm not quite sure what kind of message this is supposed to send, but free food is free food. Courtesy of Oprah (and the marketers at KFC), Kentucky Fried Chicken is giving away full meals -- which include 2 pieces of griled chicken, 2 sides & a biscuit -- for the price of nothing!
Just because they're evil and fictional doesn't mean they don't occasionally need to recalibrate their brand identities just like the rest of us. Fortunately, designer Mitch Ansara has done some fantastic spec work for these companies that could go a long way towards rehabilitating their struggling brands, starting with Terminator's Cyberdyne.
Beginning in July, The SCI FI channel will become the SYFY channel, and have a new tagline, "Imagine Greater". The change is being made after 16 years, and the new name is intended to give the cable channel a broader programming appeal.
This video was made by Israeli arms dealer Rafael Advanced Defense Systems. It features sari-clad babes dancing around flower-draped missiles as they sing a metaphorical love song about strengthening Indo-Israeli defense ties.
An aerial shot for an an ad shilling flea and tick protection turns passersby into the bad guys.
This Wonderbra billboard is comprised of thousands of smaller pictures of regular women in their bras.