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Marketing

These Latina Avon Sellers Have Dominated A Beauty Company Modeled On White Womanhood

Spanish-speaking sellers have become Avon’s not-so-secret weapon as the beauty sales empire works to reinvent itself in the US. But is the company doing enough to support them?

Here's All The Drama Over A Huge Facebook Study Group Sharing Copyrighted Trial Exams

Copyrighted trial exams, abusive Facebook posts, fake Google reviews ... and a court case.

Wie der Werbegigant Ströer Millionen Facebook-Fans heimlich für Werbung benutzt – und dabei ihre Communities zerstört

Millionen Deutsche folgen Facebook-Seiten wie „Unnützes Wissen“ oder „Kinder der 90er“. Die nutzt Ströer, um Inhalte von Bild, Bunte oder Bento zu verbreiten.

17 veces que los publicistas no le dieron una vueltita a su idea

El grupo de Facebook 'PUBLICIDAD DE MIERDA' recoge algunos de los casos más vergonzantes.

21 Bilder von Essen, das Frauen einfach nicht essen können

Erst 'nen Testosteron-Salat und dann einen Bro-nut bitte!

If This Sculpture Made Out Of Soylent Is Real, I'm Leaving Earth

Was this poster about a guy who made a sculpture of his girlfriend out of Soylent for real?

ダイエットコークが攻めてる! ちょっと飲んでみない?

「ツイステッド・マンゴー」、「ゼスティ・ブラッド・オレンジ」、「フェイスティ・チェリー」、「ジンジャー・ライム」などの新しいフレーバーと、スリムでキャンディーみたいにカラフルな缶。もうみんなが知っているダイエットコークじゃない。

Does Fit Tea Actually...Like...Work?

But that's none of my business. *sip*

17 trucos que utilizan los supermercados para venderte más cosas sin que te des cuenta

A partir de ahora irás al supermercado con un gorrito de papel albal.

Mit eurer Hilfe will BuzzFeed den geheimen Facebook-Wahlkampf in Deutschland aufdecken

Sie haben geholfen, Trump zum Präsidenten zu machen. Sie haben den Brexit befeuert. Jetzt spielen sie auch im deutschen Wahlkampf eine Rolle: sogenannte "Dark Ads". BuzzFeed News macht diese dunklen Anzeigen nun transparent.

8 Fragen und Antworten zu unserem Dark-Ads-Projekt “Wer bezahlt für meine Stimme?”

Wir wollen Dark Ads im deutschen Wahlkampf aufspüren und analysieren. Dafür brauchen wir eure Hilfe – auf Facebook.

Attention, Advertisers: Lesbians Buy Stuff, Too

Stereotypes of lesbians as frumpy shut-ins who don't care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

21 photos de bouffe qui sont la déception incarnée

Ne vous fiez jamais à l'emballage.

À Paris, Monoprix lance #Pokemonop, une opération marketing un peu trop efficace

L'enseigne proposait ce vendredi aux Parisiens de venir récupérer un «kit de dresseur de Pokémon» en série limitée.

Men Got Photoshopped To Re-Create The Ideal Female Body And The Results Were Alarming

What happens behind the picture-perfect image, and is it actually attainable for women? For the first time, men will be subjected to the same amount of scrutiny when the Try Guys re-create famously photoshopped pictures of female celebrities.

Men Re-Create Iconic Photos And Get Photoshopped With Their Ideal Body Types

Four regular guys re-create famous photos of male celebrities and are photoshopped with their ideal body types.

Aerie's Body Positive Message Sent Sales Skyrocketing

The brand credits its #AerieReal campaign for its 20% sales jump last year.

Gun Sellers Have High Hopes For High School Shooting Leagues

Gun sales reached historic highs in recent years. To keep them there, the industry needs more new shooters, and ones who buy guns the way fashionistas buy clothes.

Kate Spade Relabels Store Staff As "Muses"

The retailer is overhauling its stores, and a big part of that is changing the way its associates view themselves.

The French Tourist Searching For The Father Of Her Child Is Definitely Fake

A source has told BuzzFeed News that "Natalie Amyot" isn't all she claims to be.

Quiz

Quels produits ces publicités sexistes vendent-elles?

C'est bien connu, le sex(isme)e fait vendre.

17 Inanimate Objects That Definitely Need To Be Sexualized

It's like a bunch of advertising execs had a meeting and said, “What if you could fuck everything?"

Square Rolls Out New Marketing Tool To Get You Back In The Door

The payments company is using transaction data to help merchants build targeted email campaigns.

With Sales Sliding, McDonald's Plans 24 Hours Of "Joy" Around The World

The fast-food giant's sales are in a slump, and its brand has become a target for everyone from health campaigners to labor organizers. In a bid to turn things around, the company will launch a multimillion-dollar marketing campaign tomorrow.

17 Horrendous "Fifty Shades Of Grey" Marketing Tie-Ins

Because sex sells. At least, that's the theory.

Author James Patterson Has Released A Self-Destructing Book That Costs £200,000

The lucky reader will have 24-hours to finish the book before it explodes. Don't worry, there's also a free ebook version.

Meet The Guy Behind The Controversial "Drunk Girl In Public" YouTube Hoax

An exclusive look at how the viral YouTube video tricked the world. BuzzFeed News' Ryan Broderick talks to Stephen Zhang.

Poll: Can Bud Win You Back?

After more than 20 years of declining sales, Anheuser-Busch thinks the way to revive the Budweiser brand is by marketing and advertising exclusively to 20-somethings with less Clydesdales and more Jay-Z. Will it work?

Normcore Lives On: Gap CEO Stands By "Dress Normal" Campaign

Gap's soon-to-be CEO acknowledged the campaign is a "work in process," but the company is "really excited about elements of it."

Meet The Network Of Guys Making Thousands Of Dollars Tweeting As "Common White Girls"

The Twitter illuminati that made "Alex From Target" an overnight sensation can drive millions of clicks with a simple retweet.

33 Brilliantly Designed Wine Bottles

If picking a wine based on the label is wrong, I don't want to be right.

Mathieu Kassovitz a usurpé mon identité sur Facebook

Pour une campagne promo un poil dérangeante.

Puma's Twitter Hashtag Campaign Just Went Very Wrong

If you allow people to make up their own funny names, you're asking for trouble.

25 Things Everyone Who Works In Media Planning Will Understand

Let's be honest, it's the most important bit of advertising.

Aeropostale Buys Up Twitter Ads To Tell Teens: "We've Changed"

The retailer is trying hard to convince teenagers it's a brand for their generation.

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