The words "Hampton Creek" are no longer on the company's homepage, and they've been moved to small print on the back of its labels.
Please pass the Soylent gravy.
Hampton Creek calls its egg-free mayonnaise Just Mayo. The FDA says that's just the problem.
Hampton Creek has been using aggressively targeted Facebook sharing and ads — with help from former employees of the Obama campaign and Invisible Children — to market its mayo as a movement.
The American Egg Board is buying paid search terms against a buzzy new egg alternative company in a bid to protect its lucrative turf.