After a tumultuous year, Hampton Creek is cooking up eggless scrambled eggs for the masses.
A source close to the eggless mayonnaise startup said that a mysterious letter — falsely attributed to Hampton Creek’s CEO — alleged that its products were unsafe and mislabeled.
The words "Hampton Creek" are no longer on the company's homepage, and they've been moved to small print on the back of its labels.
For Hampton Creek's popular mayonnaise substitute, an identity crisis comes to an end.
Hampton Creek calls its egg-free mayonnaise Just Mayo. The FDA says that's just the problem.
Hampton Creek has been using aggressively targeted Facebook sharing and ads — with help from former employees of the Obama campaign and Invisible Children — to market its mayo as a movement.