Company Social Media
J.C. Penney Will Start Sharing Some Corporate News Exclusively On Twitter, And Some Analysts Don't Like It
The retailer said today it will use its @jcpnews Twitter handle to "begin breaking information exclusively through this channel." Some analysts are dismayed given J.C. Penney's volatility in the past year. Update: J.C. Penney said it won't tweet "material information" exclusively from the Twitter account at this time.