You should have seen the first font he went with.
Dan Gilbert made a poor font choice for his passionate open letter to Lebron. People just can't take Comic Sans seriously. That got me to thinking... what if all important documents were written in Comic Sans?!
Dan Gilbert, the main owner of the Cleveland Cavaliers, tastefully chooses Comic Sans as his font of choice in a bitter letter concerning the tragic betrayal of LeBron James against the people of Cleveland.
It's easy! If you know nothing about design, just use helvetica!
Boom Boom !
/ Poor old Comic Sans is the target of all the Typography Jokesters.