You can now approach and move *around* Pokémon — only if you have an iOS device, that is.
Tomorrow's big announcement... today?
Your digital self comes to life via new, animated bitmoji that you can drop into the real world (on your phone).
Apple and Google are working to push augmented reality into the mainstream. Soon we'll get a first look at what the technology looks like at scale.
Apple developers are already building experimental AR experiences for iOS 11 and some of them look lit AF.
Former Disney CEO Michael Eisner and venture capital company Greylock Partners are betting on an app that sets a foundation for more augmented reality applications.
Tim Cook thinks augmented reality can be "huge." In an exclusive interview with BuzzFeed News, he explains why.
A lawsuit filed by the CEO's former executive assistant calls the company "a sham."
Catch them all...before it’s too late.
Gotta catch 'em all--WATCH OUT IT'S A CAR!
The company behind the game is collecting players' data. And it's most definitely catching them all.
"Remember to be alert at all times."
"Hold on, a Blastoise is flooding my basement and I gotta catch 'em all."
The comic Priya's Shakti is helping to educate the country on rape culture.
One of the coolest things about being a kid is that you have built-in augmented reality. Life is just one big video game.
I can picture the future looking like this. As far as that dating app, I'm getting that as soon as it comes out.
Layar's "Interactive Print" is one way to drag things inked on dead trees into the internet.
Augmented Reality is pretty wicked. Sure this is a glorified commercial, but if you don't at least smile at how these kids react, you might be dead inside.
Tattooing to the extreme. This has got to be the best bar trick to impress people, as long as your iPhone battery doesn't die.
App shows scenes from movies based on where you're standing.
Not sure I'd want to feel like I was living in 28 Days Later. But to each their own.
Word Lens is a translation app for the iPhone that can translate signs using the camera in real time.
C++ has never tasted so good. I don't want to ruin the surprise, so click through to see what internet-traditional design Justin chose as his cake topper.
The first mobile Augmented Reality browser for your Android cellphone premiers in the Netherlands.