"My shirt is actually high-quality, you can tell by the thickness..."
"I am friends with Kanye," explained A.P.C.'s founder Jean Touitou. UPDATE: A.P.C. says they did not intend to "cause offense."
This means there are a lot of people out there prepared to pay $120 for a plain white t-shirt with West's name on the label. That's worrying.
They're not too showy and not too cheap.