This is a Twitter-powered robot. It knits Christmas jumpers.
For every tweet that uses the hashtag #jumpers4des, Budweiser's Knitbot knits a little bit more of a jumper.
Dear @budweiser, Please knit me a lovely ugly christmas Jumper. I have never owned a christmas jumper. Love, Me. #jumpers4des
Rhian Farnworth
@Digital1love
Dear @budweiser,
Please knit me a lovely ugly christmas Jumper. I have never owned a christmas jumper.
Love,
Me.
#jumpers4des
I'm knitting a crazy Xmas blanket for weeks and bud has made a machine to make a sweater powered by twitter. Unfair :) #jumpers4des
callistamorgan
@callistamorgan
I'm knitting a crazy Xmas blanket for weeks and bud has made a machine to make a sweater powered by twitter. Unfair :) #jumpers4des
Seriously want the @BudweiserUK knitbot to make me a Xmas jumper! #jumpers4des
James Massing
@jamesmassing
Seriously want the @BudweiserUK knitbot to make me a Xmas jumper! #jumpers4des
Its slogan reads "Celebrate Responsibly," and the jumpers are supposed to remind us of the dangers of drink driving.
To get your hands on one of the red and white festive jumpers, you have to like Budweiser UK's Facebook page.
"We wanted to promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend," Jennifer Anton from Budweiser told the Metro.
Um, that's amazing.
