This is a Twitter-powered robot. It knits Christmas jumpers.
Its slogan reads "Celebrate Responsibly," and the jumpers are supposed to remind us of the dangers of drink driving.
To get your hands on one of the red and white festive jumpers, you have to like Budweiser UK's Facebook page.
"We wanted to promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend," Jennifer Anton from Budweiser told the Metro.