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    Posted on Oct 9, 2013

    Face Bras Exist, And Here Is What You Need To Know About Them

    Uh, yeah, they're a thing.

    This is a face bra.

    japantrendshop.com

    It's called the Houeri Face Lift and it costs £25.

    The Japan Shop invented it in a bid to combat smile lines and prevent premature ageing.

    This is how you put one on.

    And these are the mouth exercises you should do when you're not wearing it.

    japantrendshop.com

    They are made of a wire frame that slides over your head and soft silicon rubber.

    You're meant to wear them daily to allow them to "place gentle pressure on your cheeks." And apparently this will keep you looking younger for longer.

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