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Musicians Are Sick And Tired Of Their Labels Allegedly Gatekeeping Their Releases Unless They "Go Viral" On TikTok

"I have a song that I love that I want to release ASAP, but my record label won't let me."

Recently, Halsey made a TikTok that shed light on a conversation that lots of other musicians have been talking about for a while now: TikTok basically runs their lives — and careers.

Lots of other artists are now stepping forward — if they haven't already — and addressing just how much pressure their labels are putting on them to create #content.

what tiktok has done to the music industry is upsetting like…

Twitter / Twitter: @alluregaga2

Here are some of the musicians who have made TikToks about their labels:

1. Halsey

Watch Halsey's full TikTok here:

2. Florence Welch

Watch Florence's full TikTok here:


The label are begging me for ‘low fi tik toks’ so here you go. pls send help ☠️ x

♬ original sound - Florence

3. Ed Sheeran

Watch Ed's full TikToks here:


Tag someone that likes snacks

♬ 2step (feat. Lil Baby) - Ed Sheeran

And here:


Someone take this app away from me

♬ 2step - Ed Sheeran

Although Ed did really give us a lil' treat with this one specifically:


Join TikTok they said, go viral they said

♬ original sound - Ed Sheeran

4. Betty Who

5. Maggie Rogers

Watch Maggie's full TikTok here:

6. Gavin DeGraw

Watch Gavin's full TikTok here:

7. FKA twigs

A screenshot from a video that says "It's true, all record labels ask for are TikToks and I got told off for not making enough effort"


having to fake viral moments to release art is an entire new level of soul sucking. the music industry is trash, labels are worse than trash ✨✨✨ https://t.co/rG6iyqmm2G

Twitter / Twitter: @Verite

The singer recently tweeted, "Having to fake viral moments to release art is an entire new level of soul sucking. the music industry is trash, labels are worse than trash."

9. Omar Apollo

Watch Omar's full TikTok here:

10. Charli XCX

A screenshot of a depressed-looking Charli saying "When the label asks me to make my eighth TikTok of the week"

Watch Charli's full TikTok here:

Oh, but since she posted that TikTok, Charli has gone on to tweet that it was just a joke...so where does this leave us.......?!??!?!?!!

not me - i was just lying for fun https://t.co/Gucd7NgFbc

Twitter / Twitter: @charli_xcx

In the same vein as Charli's joke TikTok, the Queen of 2010s Tumblr, Sky Ferreira, has speculated that they're all just publicity stunts.

She posted this meme on her Insta story that claims some artists are faking these "my label is forcing me to make these" TikToks for "outrage clicks."

People have also commented similar things on Halsey's TikTok, but they were quick to dispute the claim.

Halsey saying she wishes her videos were viral marketing campaigns and that the label forced her to post without telling her what to post about

And their label had asked for SIX(!!!!!!!) TikToks, allegedly.

While I love TikTok just as much as the next Gen Z/millennial cusp, I've gotta say, I don't think musicians should be forced to make all these TikToks if they just wanna make music. Unless they want to, obvi!

And I'm not sure whether or not I think these "fuck labels" TikToks are actually just a marketing ploy from the labels themselves. What do YOU think?!

But that's just my opinion. What do you think about all of this? Let me know in the comments!