back to top

We’ve updated our privacy notice and cookie policy. Learn more about cookies, including how to disable them, and find out how we collect your personal data and what we use it for.

Style

Abercrombie & Fitch Ads Reimagined As "Attractive & Fat"

Abercrombie & Fitch's CEO Mike Jeffries has been under fire for his comments about the brand only being for "cool, good-looking people," and for not selling plus sizes. Blogger The Militant Baker saw an opportunity to show what Jeffries won't.

Posted on

"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable."

Advertisement
Advertisement

Photographs used with permission. By Liora K Photography.

Male model: John C. Shay.