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Abercrombie & Fitch Ads Reimagined As "Attractive & Fat"

Abercrombie & Fitch's CEO Mike Jeffries has been under fire for his comments about the brand only being for "cool, good-looking people," and for not selling plus sizes. Blogger The Militant Baker saw an opportunity to show what Jeffries won't.

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"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable."

"Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: 'unpopular kids' with 'cool kids.'"

"This is largely attributed to companies like yours that perpetuate the thought that fat women are not beautiful. This is inaccurate, but if someone were to look through your infamous catalog, they wouldn't believe me."

Photographs used with permission. By Liora K Photography.

Male model: John C. Shay.

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