aclientz.com / Via linkedin.com Are Patients shopping for their Dentist as they would for a commodity?In today’s world your new patients are shopping, yes rightly said they are shopping for their Dentist. They are going through a buying process which is a combination of psychological, financial and a personal experience. Let’s breakdown the process into detail and see how in today’ world your new patient is shopping for you.First and foremost people change Dentist’s &why?Moved into a new area (17.84% of the population move every year)Quality of care, clinical and office visit experience (Perceived 3% of your existing patient base )Convenience (Office timings, driving distance, parking availability, access for the challenged etc.)Health Exchange and Insurance change(30% of the population in 2014 changed and 42% are expected to change in 2015)What it means?~20% of patients is lost every yearYour sustenance goals costs you 5% of your collection in advertisementsYour growth goals costs you 4% for every 10% aspiredWhere are they shopping? (Data is based on a research new patient pool)Online and Search Engines - 70% of all new patientsInsurance member portals - 28% of all new patientsGoogle, Bing and FB reviews - 70% of all new patientsGroupon & Amazon Local - 12% of all new patientsYour website - 82% of all new patientsYour social presence - 67% of all new patientsTraditional word of mouth - 27% of all new patientsCoupon and mail - 23% of all new patientsFriends, Families & Neighbors - 48% of all new patientsHow are they shopping?Online Search:Just like you would search for a nice hotel, nail salon, or a gym.Insurance Portals: Indicative cost of procedures, distance and office timings.Google, Bing & FB reviews: Patient reviews, SEO, Ad words and FB likes &impressions.Groupon & Amazon Local: All zip codes have a minimum of 12 Dentists offering couponsWebsite & Social Presence: This is your virtual practice, patients evaluate their experienceWord of mouth: People talk to their neighbors, friends and families but through digital mediums tooCoupon and mail: Everybody likes a bit of saving, it’s a win to start with.DO YOU AGREE?