back to top

People Are Complaining That Target's Website Is Keeping Them From Cyber Monday Sales

Welcome to the age of the "virtual line."

Originally posted on
Updated on

People are furious at Target after their attempts to take advantage of the store's Cyber Monday sales ended in long wait times and virtual "lines."

instagram.com

The trouble began Monday morning, when the retailer says it began seeing a huge influx of shoppers. This was the first year Target offered 15% off every item sitewide, and people were clearly into it.

Advertisement

A spokesperson for Target told BuzzFeed News that despite reports to the contrary, the site didn't crash.

She said that delays are a result of the company queuing online shoppers and putting them in a holding pattern to ensure everyone can get online.

"We are seeing a tremendous response to today's 15% off sitewide offer,"

Katie Boylan said. "The volume is already twice as high as our busiest day ever."

But many frustrated shoppers posted online that they weren't too happy about being forced to wait to access the deals.

instagram.com

Many people posted online they were getting a stop sign and a "please hold tight" message when they tried to take advantage of the sales.

instagram.com

And they were NOT pleased.

Okay @Target's website is now officially DOA. Damn you #CyberMonday shoppers!!! 😡😡😡😡😡

"Waiting over an hour just to check out & I'm not even buying anything holiday/ gift related. This is RIDICULOUS!" one sad shopper wrote.

.@Target Waiting over an hour just to check out & I'm not even buying anything holiday/ gift related. This is RIDICULOUS! #CyberMonday #FAIL

Advertisement

But when people did access the website, they wrote that they were facing a virtual "line."

instagram.com

Who knew you could wait in line online?

Really @Target? I doubt there is a line for every single thing I want to put in my cart today...smh...Get it together #CyberMonday

People wrote that they waited in "line" for hours.

I just waited 4 hours in an online Target line for boots. Where are my priorities

Some pointed out that they skipped going to the actual store for this very reason.

.@Target, you're doing #cybermonday wrong. The whole point of online shopping is that I don't have to wait in line.

"This was the screen I sat in front of all morning for nothing," one sad shopper wrote. "No Target deals for me this year."

instagram.com
Advertisement

Target wasn't the only company negatively affected by an influx in Cyber Monday traffic. PayPal said it also experienced outages, as seen in a map below.

Terrible timing: Paypal is experiencing outages on #CyberMonday https://t.co/12RaTcKg8I

The company said in a statement to the International Business Times that the service had a "brief, intermittent interruption" early Monday, but it has since been resolved.

In 2013, the company was famously hacked during the holidays.

As a result of the data breach — one of the biggest in history, according to CNN Money — the financial information of 40 million people was exposed. The personal information of approximately 70 million people was also stolen.

Target agreed earlier this year to pay out $10 million to hacking victims, CNN Money reported.

Boylan said that the Target team is hoping customers will be patient with them as they deal with the huge amount of shoppers.

"We apologize to guests who experience any delays, we appreciate their patience, and encourage them to try again in a few minutes by refreshing their browser," she said.

Stephanie McNeal is a social news editor for BuzzFeed News and is based in New York.

Contact Stephanie McNeal at stephanie.mcneal@buzzfeed.com.

Got a confidential tip? Submit it here.

Promoted