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Adobe Is Being Called "Tone-Deaf" After "Making" A Woman Smile In A Demo

"It's extremely not okay to sell a product by demonstrating its power to manipulate women to your liking," one user wrote.

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One of the presentations at the event was by Adobe, the maker of Photoshop and Flash.

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During the presentation, Adobe's director of design, Eric Snowden, introduced a new feature called Adobe Fix. The feature has facial detection, and lets you change a person's facial features in a photo.

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But people aren't too happy with how Adobe chose to demonstrate this feature. Snowden showed it off by editing a smile onto a woman with a neutral expression.

RIDICULOUS. Adobe Photoshop Fix, new app has face recognition and can turn a frown upside down! #AppleEvent

"I can just give her a little more of a smile," he said.

People on Twitter immediately called out Apple, who approved the presentation, and Adobe as being a little misogynistic by "making" a woman smile.

Yeah, make that woman smile, Apple

And said the choice of demo was pretty tone-deaf.

Many people wondered why they would choose to demo the product in this way

how did someone at Apple OR Adobe not think through the optics of a dude "fixing" a woman's smile?

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And said it was "not OK."

It's extremely not okay to sell a product by demonstrating its power to manipulate women to your liking.

This demo is horrific, Adobe. Not the way Apple should have women on-stage. 😕

Other people had jokes.

Watch out, Mona Lisa.

Mona Lisa, Apple and Adobe coming for your smile. It's not quite right. #AppleEvent

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BuzzFeed News has contacted Adobe and Apple for comment, but Scott Belsky, Adobe's vice president of products and community, wrote on Twitter that he knows his "team" meant no offense.

@drew i know team never meant for photoshop demo to be offensive. #1 use of retouch apps is for selfies, intention was to show off the tech

And said he doesn't like the implication that a man should "make" a woman smile either.

@drew watching live, got excited seeing ppl like feature and retweeted. but I agree, don't like the "make someone smile" context. At all.

Stephanie McNeal is a social news editor for BuzzFeed News and is based in New York.

Contact Stephanie McNeal at stephanie.mcneal@buzzfeed.com.

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