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People Are Obsessed With This "Mermaid Pillow" That You Can Change With A Swipe Of Your Hand

It is pretty trippy, tbh.

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The pillows, called "Mermaid Pillows," change colors when you "draw" on them with your hand. Noviello thought they were so weird, he decided to live stream his friend messing around with them on Facebook.

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"We were blown away that many people would stop what they were doing on a Sunday afternoon to watch us goofing around with some pillow," he said.

But it turns out, many more people were REALLY interested in the mermaid pillow. Since Noviello posted the video, it has been viewed more than 27 million times and has been shared by nearly a half million viewers.

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"People really seem to love them," he said.

Though the store is capitalizing on its viral fame by offering to give some away on Facebook.

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Noviello has also found similar pillows being sold for $99 and $39.

The reporter said he is shocked that after a long career in TV news, this is the most views he has ever had on a video.

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"I've been a TV journalist for almost 20 years, I have six Emmys sitting on the shelf," he said. "[And] the most watched piece of video that I will probably ever produce in my career is about some pillow."