Last week, Samsung put a photo on its Twitter page encouraging its fans to share their own photos they took with the company's latest phone release, the Galaxy S8.
Got your hands on the Galaxy S8? Show us the first photo you took.
"Got your hands on the Galaxy S8? Show us the first photo you took," it wrote.
Some wholesome Samsung followers followed the directive dutifully, and shared some nice photos.
@SamsungMobileUS
How sweet.
@SamsungMobileUS Lazy
But of course, some people had to troll. Including one kid named Edward who wrote, "It was a dick pic."
@SamsungMobileUS It was a dick pic
Edward told BuzzFeed News he doesn't own a Samsung phone, and originally wrote the tweet just to "mess around."
"I have always enjoyed making jokes," he said. "The tweet holds no truth and I just wanted a few likes on my tweet."
However, whoever runs Samsung's Twitter account was ready for Edward with a simple, yet effective burn: 🔭.
@savEdward 🔬
People were screaming over the tweet.
@SamsungMobileUS @savEdward SCREEEEEAAAAAAAMMMMMMIIIIIINNNNNNGGGGG!
They couldn't handle the exquisite brand trolling.
@Buncahn @kalmax @JordanUhl @SamsungUS
It was all too much.
@SamsungMobileUS @savEdward LAWD JESUS, someone pass me the smelling salts... 💀💀💀
"Looks like it's not just Samsung's phones giving people burns," wrote one person.
@SamsungMobileUS @savEdward Looks like it's not just Samsung's phones giving people burns.
"I would expect nothing but top notch dick humor from a company that is notorious for shipping devices prone to premature explosions," said another.
@SamsungMobileUS @savEdward I would expect nothing but top notch dick humor from a company that is notorious for sh… https://t.co/HHDcLUe84i
The tweet soon went super viral and spread far and wide.
HOLY SHIT SAMSUNG
Some people even said they were inspired to buy a Samsung phone because of it.
@SamsungMobileUS I'm taking my iPhone and trading it in for an S8 just because of this tweet
"I'm switching to samsung just because of this tweet."
@SamsungMobileUS @savEdward I'm switching to samsung just because of this tweet
As for Edward, he has a great sense of humor about getting roasted by a brand.
Samsung just roasted me 😂😂😂
"It's been actually pretty funny and I love the attention," he said. "There's nothing Samsung, or anyone, could have said that would have offended me. It's been great having my 15 minutes, and I wouldn't mind getting roasted again."