Little Girls Are Ruining Their Hair With This Hot New Toy

“Her butt-length hair is now chin length. I was lucky to save that much.”

1. It’s nearly Christmas time again, which means parents across the U.S. will soon be fighting to scoop up the hottest new toys of the year for their kids.

2. This year, one of the trendiest toys is called Bunchems. The toy consists of a bunch of little plastic balls, which kids can connect together to create different shapes.

The toy, which was created by a toy company called Spin Master, launched earlier this year, Arlene Biran, the company’s vice president of marketing, said in a statement to BuzzFeed News.

“Since Spin Master launched Bunchems in August 2015, we have received an overwhelmingly positive response from children, parents, and industry partners,” Biran said.

4. But angry parents are taking to the internet to warn others that the fun little balls don’t just stick to each other — they will also stick to your kid’s hair.

Jaymee McKinnies, who took this photo of her daughter Aubrey, told BuzzFeed News her daughter has gotten the toy stuck in her hair twice. The first time she stuck a creation in her hair, and the second time she did a flip and landed on one.

“Unfortunately the toy she bought with her own money ended up in the trash can,” she said.

5. Other parents agree, saying the Bunchems are really, really hard to get out.


6. The toy’s Amazon reviews are filled with angry parents telling horror stories about how their kids got the balls stuck in their hair. One aunt wrote that her niece begged her not to cut her “long, beautiful” hair, but they were ultimately forced to.

“Soldiered for nine hours on her birthday before gracefully giving up,” the woman, who says she is also a hairstylist, wrote. “Her butt-length hair is now chin length, I was lucky to save that much.”

8. In fact, multiple parents said that their daughters had to have their hair chopped off after playing with Bunchems went terribly wrong.


“Pretty much all of her hair gone,” one angry mom wrote. “They just aren’t even worth it.”

10. These kids never stood a chance.


11. “Four hours of pain and $200 later ….. Not really worth it,” one Amazon reviewer wrote.

12. Many parents are now also using the Amazon review forum to offer tips for how they managed to get the balls out of their kids’ hair.

One dad wrote a step-by-step guide for dealing with this mess.

“This group of balls was over three hours to get out,” he said. “I came very close to cutting all her hair.”

14. In response to the complaints, Biran said Spin Master has taken multiple steps to make clear that Bunchems “are intended only to be adhered to other Bunchems.”

She said the packaging clearly states that kids and parents should keep Bunchems away from hair, and that none of the promotional materials show images of Bunchems being used in hair.

“We recently changed the color of the warning to make it even more identifiable when opening the packaging,” she said.

16. The company also has released a video to help parents free Bunchems from hair. It recommends parents use conditioner or vegetable oil to free the Bunchems, and shows step by step how it’s done.

17. Biran said that despite the claims online, the company mostly receives calls from people “trying to find the product at retail.”

“We want everyone to have fun with Bunchems so we encourage them to enjoy Bunchems responsibly and to follow the directions carefully and properly,” she said.


The name of the company that created Bunchems is Spin Master. A previous version of this article incorrectly referred to the company as Spin Masters.

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