Parents

Little Girls Are Ruining Their Hair With This Hot New Toy

"Her butt-length hair is now chin length. I was lucky to save that much."

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Updated on

It's nearly Christmas time again, which means parents across the U.S. will soon be fighting to scoop up the hottest new toys of the year for their kids.

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This year, one of the trendiest toys is called Bunchems. The toy consists of a bunch of little plastic balls, which kids can connect together to create different shapes.

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The toy, which was created by a toy company called Spin Master, launched earlier this year, Arlene Biran, the company's vice president of marketing, said in a statement to BuzzFeed News.

"Since Spin Master launched Bunchems in August 2015, we have received an overwhelmingly positive response from children, parents, and industry partners," Biran said.

But angry parents are taking to the internet to warn others that the fun little balls don't just stick to each other — they will also stick to your kid's hair.

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Jaymee McKinnies, who took this photo of her daughter Aubrey, told BuzzFeed News her daughter has gotten the toy stuck in her hair twice. The first time she stuck a creation in her hair, and the second time she did a flip and landed on one.

"Unfortunately the toy she bought with her own money ended up in the trash can," she said.

The toy's Amazon reviews are filled with angry parents telling horror stories about how their kids got the balls stuck in their hair. One aunt wrote that her niece begged her not to cut her "long, beautiful" hair, but they were ultimately forced to.

"Soldiered for nine hours on her birthday before gracefully giving up," the woman, who says she is also a hairstylist, wrote. "Her butt-length hair is now chin length, I was lucky to save that much."

"Pretty much all of her hair gone," one angry mom wrote. "They just aren't even worth it."

One dad wrote a step-by-step guide for dealing with this mess.

"This group of balls was over three hours to get out," he said. "I came very close to cutting all her hair."

She said the packaging clearly states that kids and parents should keep Bunchems away from hair, and that none of the promotional materials show images of Bunchems being used in hair.

"We recently changed the color of the warning to make it even more identifiable when opening the packaging," she said.

The company also has released a video to help parents free Bunchems from hair. It recommends parents use conditioner or vegetable oil to free the Bunchems, and shows step by step how it's done.

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Biran said that despite the claims online, the company mostly receives calls from people "trying to find the product at retail."

"We want everyone to have fun with Bunchems so we encourage them to enjoy Bunchems responsibly and to follow the directions carefully and properly," she said.

CORRECTION

The name of the company that created Bunchems is Spin Master. A previous version of this article incorrectly referred to the company as Spin Masters.