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This “Date Rape” Bloomingdale’s Ad Is Causing Mass Outrage Online

The retailer says it is sorry.

1. People are pretty angry with high-end retailer Bloomingdale’s after the store ran an ad that encourages men to “spike your best friend’s eggnog when they’re not looking” at a party.

Imgur / Via imgur.com

2. The ad, in a recent holiday catalog for the chain, features a well-dressed man staring at a woman who doesn’t appear to notice him. The man arches his eyebrow as he glares at the woman.

Imgur / Via imgur.com

The ad began to circulate on social media on Wednesday, and the full ad was posted to Imgur, above.

It then began to be picked up by media outlets like Tech Insider.

3. People were pretty outraged at what the ad seemed to be implying…

4. And pretty quickly came to the conclusion the ad was describing date rape.

5. “Here’s Bloomingdale’s advertising festive date rape and non-consensual drug abuse to sell fashion. Stay classy,” one Twitter user said.

6. A lot of people were really confused about how this ad was ever approved.

How many people were involved in developing and approving the #Bloomingdales ad? https://t.co/AEfquZ12kU

— David Robson (@DrRobson)

7. Like seriously, who thought this was OK?

Someone at Bloomingdale’s thought this ad was smart. I assume that person has been fired. https://t.co/VrxfDfSGQI

— Jim Roberts (@nycjim)

8. There’s no way this person still has a job, right?

Sadly, not a spoof. I hear a marketing position is open at #Bloomingdales - if you can't see why, we should talk.

— Sunshine (@Sunshine______)

9. As the ad began to draw more and more outrage online, Bloomingdale’s apologized on its Twitter page.

We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.

— Bloomingdale's (@Bloomingdales)

“We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes,” the store said.

A spokesperson for the store told BuzzFeed News the retailer had no further comment besides the statement on Twitter.

10. But some people online said the apology wasn’t enough. Some suggested Bloomingdale’s donate some of its proceeds from the holiday season to an organization that helps sexual assault victims.

But will @Bloomingdales donate a portion of its holiday profits to @RAINN01 ?? It should! https://t.co/9XQrhwMJrY

— TeenLibrarianToolbox (@TLT16)

11. “Bloomingdale’s, if you’re genuinely sorry, donate profits to a rape crisis centre,” this user wrote.

@Bloomingdales if you're genuinely sorry, donate profits to a rape crisis centre.

— Vicki Lamb (@vix_lamb)

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