Former star of The Hills and sometimes almost pop-star Heidi Montag was recently hired to star in an ad campaign by New Zealand seafood company Sealord. Watch the ad below:
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"When Sealord wanted real descriptions of their real fish fillets, I thought: 'Who better than me? A reality TV star!' They're TOTALLY CHUNKALICIOUS!"
Cringeworthy, right?
The backlash from consumers was not pretty.
At first, Sealord defended their ad:
But the NZ public was all like:
So Sealord decided to remove Heidi from the ad altogether:
