According to The Hollywood Reporter, Peter is calling "the use of the use of 'Clear Eyes, Full Hearts, Can't Lose' an act of stealing." The phrase was made popular by the critically-acclaimed series and was often seen above the entrance to the locker room.
The show's phrase, which currently appears on Romney's Facebook page (see below), has been used in several campaign appearances and speeches. In Iowa, he told Americans:
"We have clear eyes — we know what we believe. Full hearts — we love this country and we can't lose. This is a time for Americans to make a choice. We're going to take back this country."
Even though Romney and his wife are fans of the show, Peter is not having it. In the letter he writes:
"Your politics and campaign are clearly not aligned with the themes we portrayed in our series. The only relevant comparison that I see between your campaign and Friday Night Lights is in the character of Buddy Garrity — who turned his back on American car manufacturers selling imported cars from Japan."
Read the full letter below: