Lead Generation Facts
Lead generation is precisely what it sounds like, the process in which leads are generated for a business. As you might well imagine, this is an important step in the marketing process. With this in mind, there are five facts about lead generation that you must keep in mind:
1. More than 50% of marketers will tell you that lead generation is their biggest challenge. Their other big challenges are reaching the company's decision maker and improving upon the quality of their leads.
2. Leads are expensive. Most marketers actually spend at least $50 per lead. A cost-effective way to generate leads is to promote a sale or special discount program.
3. Most marketers will tell you that email is the most effective lead generation tactic. They feel that this marketing tactic is more effective than paid search, social marketing and display advertising combined.
4. Unfortunately, inbound leads are becoming less effective today as more and more people have the tendency to leave the wrong information whenever they're filling out online forms.
5. While getting more leads is great, ultimately the most important thing for marketers is to have leads that will give them the best ROI. Following in order of importance are the number of leads, the CTR or open rate and qualitative measures.
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