SplatF SplatF is a news site from technology writer Dan Frommer: Charts, analysis, and commentary.
  • The Dropbox OS Is Taking Shape

    If you control storage and sync, you control a lot. (There’s not much left but apps, media, and the pipe.) Dropbox has storage and sync, and now a growing co

  • The Real Beauty Of Twitter’s New Profile Page

    Twitter’s new profile page — more photos, featuring your best tweets, etc. — isn’t really about copying Facebook or making a simple service more cumbersome. Rather, it seems to be about establishing your Twitter page as your main profile page on the…

  • Thinking Out Loud About Secret

    For the past few days, I’ve been obsessed with a new app called Secret. If you haven’t tried it yet, it’s basically a simple feed of anonymous “secrets” that people are posting in public, with only a tiny hint who’s sending it — a “friend” (someone…

  • ‘Peak Mac’ Revisited

    Apple’s Mac business recently celebrated its 30th birthday. In an era where entire products, companies and platforms seldom last more than one decade, three is exceptionally impressive. And not only is the Mac alive, despite massive industry change…

  • How Will Apple React To Google’s $3 Billion Nest Deal?

    The big, long-term risk is if all of these new Google things work together so well that no one wants to buy anything Apple makes anymore — a true, zero-sum platform monopoly. A more immediate risk could be that Google suddenly becomes such an…

  • Dear Hollywood, This Is The Problem

    I can’t remember a time when there were more movies in theaters that I actually wanted to see — you’ve still got it. But this consumer tech stuff… still way too unfriendly.

  • Mini Beats Air

    It’s been about a month and a half since I upgraded my iPad Mini to the new retina variety. Apple was also kind enough to loan me an iPad Air to re-test my theory that the iPad Mini is “the real iPad”. I’ve enjoyed using them both, and each has its…

  • The Great Apple Lull

    An infant could not have drawn it better: This is Apple’s last decade in one line. (No, it’s not the snake from The Little Prince eating a genetically modified elephant.)

  • 5 New Tools I Love

    It’s been a slow gadget year for me. For the first time in ages, I’ll end up spending less than $1,000 on Apple gear in 2013. Probably a retina iPad mini, and that’s it.

  • Android Curious

    This summer, for the first time, I thought seriously about switching to a Google phone. But — for now, at least — I’m sticking with Apple. It’s iPhone

  • The Apple TV App Store Can’t Be Too Far Away

    Apple TV owners just got a bunch more channels: Vevo, the Weather Channel, more from Disney, and Smithsonian. This follows a recent update that added HBO Go and ESPN apps, and represents a continued acceleration of new content being added to Apple…

  • 300 Days With The iPad Mini

    The major difference between the iPad mini and my original iPad, purchased in 2010: I’m still actually using this one every day, almost a year after I bought it.

  • How Great Is The MacBook Air?

    My sticky trackpad just fixed itself after an increasingly worrying week of soft, shallow clicks. This miracle means I can hold off on the impulse-replacement-purchase that I’d started to consider. Now’s just not the best time for that, so I’m…

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