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If you’re wondering what “kidult” is, in plain English it’s adults acting like kids and kids acting like grown-ups. At sparks & honey we have seen this trend spreading rapidly which has led us to question why. We have concluded that this recent surge in kidult in entertainment has been caused by adults feeling financially insecure and therefore engaging in play to escape, and youth growing up in a time that calls for change. That being said, this explosion of kidult content has been building for a while. Check out this top 10 list of the biggest kidult moments in television history, to see how far-reaching this trend really is. If you’d like to learn more about recent kidult manifestations and their implications on society and marketing, read our Kidult Content Network Deep Dive Report at http://bit.ly/KidultReport.