sparksandhoney We work at the speed of culture. We put emerging culture at the center of everything we do. We live on the pure adrenaline of helping brands hijack, accelerate and ultimately ignite culture.
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  • Can Super Bowl Fans Raise Their Consciousness?

    Yesterday we wrote that 100 Million Americans Are Becoming More Conscious. But this Sunday, 100 million viewers are expected to tune in to the Super Bowl, an annual ritual of head butting, beer swilling and commercialism. Is It possible to enjoy the Super Bowl and still consider yourself “conscious”? Actually yes. In fact, if you are a proponent of the conscious lifestyle and you are also a devotee of the Super Bowl, we have good news for you. Consciousness and Super Bowl are not mutually exclusive. Here are five ways to enjoy a Conscious Super Bowl:

  • 10 Holiday Hack Cards

    Tomorrow is the first day of Hannukah and Christmas is less than 3 weeks away! The sparks & honey staff created these DIY cards during our Craft Corner Wednesday.

  • Non-Traditional TV Families In GIFs

    A generation ago, the average, traditional family was composed of a father, mother, and at least two children. Divorce rates were low, kids moved out in their early 20s to form their own families, same-sex couples had no hope of raising their own children, and surrogacy was something out of a science-fiction novel. Today, all of that has changed, leading us to contemplate what exactly is a traditional family. So we’ve compiled a list of 17 non-traditional families on television, past, present and future. If you want to explore more about new family structures, read our New Social Systems Deep Dive Report:

  • From Superheroes To Celebs: 20 Outrageous NYCC Cosplay Fashions

    New York Comic Con is in full swing this weekend! For many comic book, manga and anime fans, this event offers a temporary escape from world’s social and economic problems and a forum for self-expression. Thousands of kidult cosplayers embraced their inner child and flaunted customs of their favorite childhood comic book or anime characters. If you love this kidult cosplay, be sure to check out our Kidult Deep Dive Report at

  • 10 Biggest Kidult Moments In Television History

    If you’re wondering what “kidult” is, in plain English it’s adults acting like kids and kids acting like grown-ups. At sparks & honey we have seen this trend spreading rapidly which has led us to question why. We have concluded that this recent surge in kidult in entertainment has been caused by adults feeling financially insecure and therefore engaging in play to escape, and youth growing up in a time that calls for change. That being said, this explosion of kidult content has been building for a while. Check out this top 10 list of the biggest kidult moments in television history, to see how far-reaching this trend really is. If you’d like to learn more about recent kidult manifestations and their implications on society and marketing, read our Kidult Content Network Deep Dive Report at

  • Your Digital Guide To The New York Comic Con

    Every year the smelly, bearded men who live in their parents’ basements, the tween hipsters with perfectly coiffed pompadours, and every comic book-loving stereotype in between gather to catch sneak previews of comics, movies, TV, pop culture, and gadgets and gizmos at Comic-Con. This year’s four-day event begins tomorrow, and is expected to draw more than 111,000 attendees. The anticipation and excitement for the New York Comic-Con is already in full swing! Here’s our digital guide to all things Comic-Con so you can stay up to date on all of the event happenings:

  • 10 Coolest Hackdesign Inventions

    Hackdesign blends the traditional do-it-yourself (DIY) ethos with a hacker mentality and reliance on open source technologies, achieving new levels of sophistication and creativity of applications. The following inventions are fueling the cultural energy of hackdesign. If you’d like to learn more about hackdesign, read our Fall 2012 Hackdesign Deep Dive Report at

  • Five Touching Facebook Stories

    Today, Facebook launched a new microsite, to commemorate people who are using Facebook in extraordinary ways. We’ve put together a list of five amazing Facebook Stories that may have inspired the social network giant to launch this initiative.

  • Women’s Firsts At The 2012 London Summer Olympics

    The 2012 London Summer Olympics is game-changing for many of its female athletes. It also paves the way for future women Olympians who can compete in any sport no matter what country they are from, and of course, despite how big their baby bump is. Here is our top list of female firsts during this year’s Summer Games.

  • 9 Big Companies Speaking Up For Gay Rights

    Many corporations choose to stay away from touchy politics, and for a good reason. When there is an issue with two distinct sides, companies don’t want to alienate one or the other. However in the past few months, we’ve seen an outpouring of major corporations showing their support for gay rights, particularly gay marriage. Let’s take a look at nine brands that have recently launched ad campaigns to support same-sex marriage or gay and lesbian workers.

  • 10 Shocking Jobs That Will Be Performed By Robots In 2020

    We predict that by 2020, a large number of jobs now performed by humans will be taken over by robots, and they won’t just be menial jobs. Jobs that require high levels of education will be just as vulnerable. At the same time, these robots may make our lives easier and safer. They complete tasks with less mistakes and more efficiently. So what do you think? Do you think we can work side by side with robots?

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