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22 Times Waitrose Went Way, Way Too Far In 2015

CHAMPAGNE FLUTES ARE NOT ESSENTIAL.

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1. When many kinds of pâté were considered essential.

Sophie Gadd/BuzzFeed

2. When they decided that students needed to take Champagne flutes to university.

Even essential for students! #waitroseessentials

Just drink all your booze out of mugs like normal people.

3. When profiteroles and fancy cheese were ~essential~.

http://www.waitrose.com/shop/ProductView-10317-10001-240976-essential+Waitrose+profiteroles
http://www.waitrose.com/shop/ProductView-10317--129686-Essential+Waitrose+Parmigiano+reggiano

4. When they put "Perfect for Valentine's Day" next to an ovulation test.

Waitrose Essentials pregnancy test and an ovulation test

5. And when their idea of summer fun was condoms and back pain relief.

:/

6. When Guinea Fowl was a thing that people needed to regularly buy.

Sophie Gadd/BuzzFeed

7. And actual pheasant.

Like the bloody cast of Downton Abbey.
Alan White/BuzzFeed / Via Twitter: @aljwhite

Like the bloody cast of Downton Abbey.

8. When artichoke hearts were a vital thing that all people need to own.

Sophie Gadd/BuzzFeed

9. When they went full Gwyneth Paltrow and opened a damn juice bar.

MUST POINT OUT THE FAB JUICE BAR @WAITROSE HORSHAM,Full of wonderful ingredients,that mop Free Radicals.Lisa Top Job

10. When they deemed vermicelli nests and orzo essential to everday life.

Waitrose
Sophie Gadd/BuzzFeed

11. When they sold a three bird Christmas roast wrap inside a cracker.

Are you ok Waitrose?
Sophie Gadd/BuzzFeed

Are you ok Waitrose?

12. When this was deemed an item that people would need.

Sophie Gadd/BuzzFeed

13. When they decided that Pinot Grigio was for breakfast.

RT londonmini1: Waitrose customers breakfast essentials! You Don't get this at Tesco! @tesco

I mean, it is.

14. When they sold reallllyyy fancy eggs.

Sophie Gadd/BuzzFeed

15. When festive olives were a thing people needed.

Regular olives can just fucking die in a river to be honest.
Sophie Gadd/BuzzFeed

Regular olives can just fucking die in a river to be honest.

16. When Heston Blumenthal invented the most ridiculously British drink ever.

Earl Grey flavoured gin. Honestly.
Sophie Gadd/BuzzFeed

Earl Grey flavoured gin. Honestly.

17. When BABY AVOCADOS were essential.

Not even big ones.
Sophie Gadd/BuzzFeed

Not even big ones.

18. And, when they decided that pineapple cottage cheese was ABSOLUTELY essential.

What, even?
Sophie Gadd/BuzzFeed

What, even?

19. When they sold fancy ready meals in wooden boxes.

Sophie Gadd/BuzzFeed

20. When they sold this.

???
Sophie Gadd/BuzzFeed

???

21. When they decided we couldn't live without all of these condiments.

Sophie Gadd/BuzzFeed
Sophie Gadd/BuzzFeed

22. And, when they sold festive bleach.

@G_legalPR / Via Twitter: @G_legalPR