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Europeans Have Just Discovered Miswak, And Are Selling The "Revolutionary" Toothbrush For £3.90

Someone please stop this.

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A Czech company named Yoni recently posted a video about a "revolutionary" new product called the Raw Toothbrush, full of ~ minerals and vitamins ~.

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However, like most revolutionary ideas people have had of late, this idea too comes from a tradition many across the world, especially Indians, have stuck to for thousands of years — a miswak twig.

mnn.com

The most commonly used twigs have been miswak and neem, and they cost much less than £3.90.

Contact Sonia Mariam Thomas at Sonia.thomas@buzzfeed.com.

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