The Retailing Of Social Media: How Pinterest Is Turning Into A Sales Portal
Facebook tried it. Twitter explored it. Google+ considered it. Now Pinterest is finding that social media can be a venue for direct increase in sales, particularly for retail stores. Is this a good thing? Is "social shopping" outside of the Groupon and LivingSocial niche something that exemplifies the future of social media, or is it just a glitch in the matrix?