Telecom giant BT invested a lot on their new sports channels BT Sport. As well as womens tennis, European football (or soccer as its known in parts of the world) and rugby union, their main event is the English Premier League, spending £738m for 38 matches per year, for three years.
The channels (including ESPN) cost £12/month or included with BT's broadband services, plus an extra £3/month for the HD channels. Those BT customers in the UK will also get access to the channels via their iOS and Android apps, which brings us to August 17th, the first day of the English Premier League (EPL).
This was the first goal of the season.
This is what one Twitter user witness when they try and watch the very first EPL match between Liverpool and Stoke City on an iPad.
Some of the customers also complained that they need to watch via a WiFi connection, even though the app also stream via a 3G or 4G connection.