Over time, growth hacking has been the latest trend in improving small scale businesses, and bringing them in line with other front runners in the same line of businesses.
Do you know facebook CEO, Mark Zukerberg employed a few growth hackers for the rapid growth for his social network? I'm sure we all know about his success story today.
A growth hacker “A growth hacker is a person whose true north is growth."(source) he/she is one who hacks growth, or rather whose job is to think outside the box, in order to ensure growth in a business by implementing policies for the growth of such businesses. The concept of growth hacking however since its conation in 2010 has always been very vague.
Growth hacking is more of a buzzword than a real concept with a clear definition. Growth hacking books are much more of traditional digital marketing books, and only a few of them can really come at help in learning what it takes to become a growth hacker. Among those books are "The Growth Secret" : a marketing guide more than just a theoretical book, whose proven growth strategies are changing the way traditional marketers do business.
This article seeks to analyse the various strategies that could be used for an aspiring growth hacker to help achieve sustainable growth in an organization.
These strategies would be mentioned to you subsequently:
1. Welcoming the New Trends with Open Arms
This age loves the viral stuff, and I know you agree with me. Trends come in and make a mark, even if as fads. Facebook came in as a fad but it is a phenomenon now. What start-ups may usually fall into is what we call ignorance.
And no matter how much Alexander Pope believed in ignorance as much as bliss, it is definitely not bliss when it comes to entrepreneurship. As a growth hacker, he should be able to accept new trends with open arms, but only the productive ones should be embraced.
2. Landing Pages are Still the Favourite Trick
Any business with an online presence will not be able to do without it. And yes, it is one of the simplest yet one of the most effective ways to market your brand well. Marking landing pages is one growth strategy that is almost unrivalled for initial client acquisition. No matter how impressive and user-friendly your website is, in absence of landing pages, you may not get too far in making and keeping customers. Not only each product or service of yours needs a landing page, all new launches and offers deserve one too.
Suppose you need to launch a new line of clothes in your exiting business. A mere mention on your website is not enough! You need a dedicated landing page that announces the launch, before the product or category can actually be launched. This will promote signups prior to the launch, and will prove to be a very handy marketing tool for creating the much-needed buzz about your brand.
Landing pages are key because they ensure more conversions if you know how to set them up properly.
3. Learning from the Competitors
Derek Halpern says “learn from your competition and steal all their best ideas”. Even if you have no marketing skills what so ever, competitor analysis is a natural habit. Competitors will always be there, unless you’re doing something that nobody has dared to venture into yet. You must not take your competition as a threat; rather take is a teacher. You know, to be where your competitors are, you need to learn what they do, and how they do it.
You may call it a sort of reverse engineering. First you find out how they got there and then follow their strategy by engineering it to suit your brand. Find out what worked for them – social media campaign? A new ad campaign? Or a SEO and link building? Is it a redesigned website? Whatever it is, study it well, analyze it, and follow it, but not blindly. Make sure you are always optimizing your campaigns to your specific audience.
4. Being Pro Early Bird
The early bird must always get the worm. Yup, do not forget this lesson that your mother taught you when you were a kid. Any start-up should be open to benefitting the initial customers. That is the rule of the thumb, and it never, ever, ever fails. And, don’t just stop there. Your initial customers should always be made to feel special. Keeping customers is as important as making new ones.
Beneath these tips comes a major tip: keeping old customers is as important as making new customers. So while you are thinking of keeping close tracks of your competitors, or try to be creative, always have it at the back of your mind that, the more customer base you have, the more successful you are regarded as a growth hacker.