This post has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can create a post or quiz. Try making your own!

    How Podcasting Can Be Used As a B2B Lead Generator

    Podcasting is fast emerging as a popular technology that is specifically being used in B2B lead generator. A podcast basically consists of an mp3 audio file that is similar to a radio talk show. Users can easily download it from either from a website or with the help of RSS feed and then listen to it with the help of their systems mp3 player.