Longevity is a very valuable attribute for a brand to have.
If you’ve been around the block a few times with your business, and lived to tell the tale, customers will come to recognise your reliability. Some brands have held up so strongly over the last couple of centuries that they are ingrained into the British national psyche.
When we examine those companies that have managed to stay with us they seem as British as any other part of our national identity. A purple bar of Cadbury’s chocolate is as British as a red telephone box. Here’s a rundown of some of the longest surviving British brands.