Barneys new campaign, as first reported Wednesday night in The New York Times, features 17 transgender people whose unique personal stories are being shared in a series of short films.
The campaign, Brothers, Sisters, Sons & Daughters, is donating 10% of all sales from its flagship stores nationwide on February 11th to the LGBT Center in New York City and the National Center for Transgender Equality.
"I stand in awe of their courage to face the world,” said photographer Bruce Weber of the campaign.
Shot by iconic photographer Bruce Weber in New York City, many were photographed and filmed surrounded by family, friends, and loved ones. By depicting these human connections, Weber was able to represent both the struggles and triumphs a trans person may face in relation to their gender identity. Barneys New York is proud to support the transgender community by telling a few of their incredible stories.