The women's soccer coordinator for the Confederation of Brazilian Football, Marco Aurelio Cunha, recently told Canada's Globe and Mail that women's soccer could gain popularity because the players are "getting more beautiful."
With shorter shorts and more makeup on the field, "It's not a woman dressed as a man," he said.
The official also tweeted his thoughts on the new feminine-cut uniforms. "Feminine, with an adequate shape," he wrote.
Right away, many zeroed in on his comments:
Cunha defended his comments, saying they were taken out of context.
On the latest segment of ESPNW's Daily W, former USWNT midfielder Julie Foudy and former Boston Breakers defender Kate Markgraf responded to Cunha's comments.
"This is still the attitude," noted Foudy. "There is so much that has to change in [Brazil] for women to be accepted as soccer players and just be allowed the opportunity."
Markgraf pointed out what really matters — the actual game being played, not the aesthetic of those playing.
They also likened Cunha's comments to former FIFA president Sepp Blatter's 2004 remarks in which he suggested the women should wear tighter shorts.
It's not clear if Brazil's own Marta, five-time world player of the year, has caught wind of the controversy — she was probably too busy snagging her 15th career World Cup goal and becoming the all-time leader in tournament history.