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This Is How The Lib Dems Use The Same Attacks On Different Parties

BuzzFeed News has got hold of templates showing how the same leaflets are used to attack the Tories in one constituency and Labour in another.

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It's no secret that political parties target their messaging to different constituencies. But these templates for Lib Dem leaflets, which BuzzFeed News got hold of, show exactly how it's done.

Lib Dem HQ sends the local party a set of model leaflets into which they can insert their candidate's name and a few local facts.

There are separate templates for England, Scotland and Wales – and each leaflet has been customised so that it can be used to attack different opponents, while keeping the same message and design.


In Scotland, the same design would be used to fend off the SNP.


A spokesperson for the Liberal Democrats told BuzzFeed News via email: "Template material is offered to candidates to help them spread our message of creating a stronger ***** and a ***** society."

Siraj Datoo is a political reporter for BuzzFeed News and is based in London.

Contact Siraj Datoo at

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