Shadow chancellor John McDonnell gave a speech on Friday about "Labour's new economics". But all anyone is talking about is the new slogan he tweeted just before.
"It's Socialism but it's Socialism with an iPad."
Just to make clear that the party is really behind this bold new strategy, it was tweeted from Labour's Treasury account too.
Some people on Twitter starting comparing the impressive new approach to another concrete idea brought in by the previous Labour leadership.
Others suggested that the new iPad socialism might encourage more gamers to join the party.
Some younger poliitcos suggested that they would've been on board with Corbyn's campaign earlier if they only knew about the free iPads.
Although others aren't too keen on the approach.
Some had misgivings on exactly how the approach would work.
Others also had their own, better ideas for how to make politics more appealing.
While some have tried to imagine what Britain’s iPad socialism might actually look like.
Siraj Datoo is a political reporter for BuzzFeed News and is based in London.
Contact Siraj Datoo at email@example.com.
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