4. Shannon Gormley, one of the founders, told BuzzFeed she launched the project with her partner, Drew Gough, as the pair wanted to draw attention to the region.
“The needs are astounding,” she said. “Not just for the refugees but also the host countries. And the international community is not providing enough support. The UN has said there are going to be dire consequences if more aid isn’t given.”
She said: “How do you picture nine million people? So after reporting on the crisis again, I wanted to think of a creative way to get this across and in a column for a Canadian paper, I wrote a comparison with Canada and it provoked a reaction was genuinely shocking.”
“It made it very clear for us that if people are given a way to emphathise in a way they understand, they’ll really jump at that. It’s really not easy to picture these numbers if they’re taking place in a region that you’ve never visit yourself.”
7. But she added that the pair didn’t just want people to promote so-called internet activism but rather wanted users to act by writing to their leaders.
The pair want to promote action on the part of readers. “That’s why we’ve composed letters to leaders,” she said. “We have a link where people can donate.
“But it’s really important that the international community rise to the occasion.”